Sarah Key (She/Her)

Search saves lives. Here's how we do life-saving SEO at @NHSBT as seen at @brightonseo: linkedin.com/pulse/seo-nhs-…

@chimammeje Where to even start... 😂 Appreciate your work, Chima

What pisses you off about GA 4? Tell me This is a safe space to vent I may or may not feature your comment in something I'm planning 🤓

@Errioxa Thanks for including me 🙂

Adding more #BrightonSEO presentations, 3 years and counting ! docs.google.com/spreadsheets/d…

6 trends to watch: 📉 Predictive SEO analytics 🤖 AI 🗣️ Ways of searching 📍 Local SEO 🎨 Personalisation 💭 How Google understands content @VarnMedia #BrightonSEO

5. There's no silver bullet. No cure all. No shortcuts. 6. Never stop learning. Value personal development for you, and your team. (Amen!) 7. Link building is irrelevant long term unless you build brand. 8. Know your competitors in detail. @VarnMedia #BrightonSEO

A lot in SEO has changed but much has stayed the same. Tom of @VarnMedia takes us through the tried-and-true principles over the years. #BrightonSEO

Loving @michal_suski's talk on *good* content creation through AI. So much AI-generated content has an uncanny valley tone of voice - nearly human but not quite. Michal guides you through how to avoid this: speakerdeck.com/michalsuski/fr…

@raysaddiq1 You're going to be brilliant 🤩

Nerves are definitely kicking in 😬

Check out @mattmultiplied's slides on this: speakerdeck.com/mattmultiplied…

Great tools: IBM chrome extension: chrome.google.com/webstore/detai… IBM equal access toolkit: ibm.com/able/toolkit/ Chrome DevRel: web.dev/introducing-le… @mattmultiplied #BrightonSEO

A people-first approach: why web accessibility matters in SEO by @mattmultiplied 93% of homepages tested had WCAG 2 failures. The web is fundamentally designed to work for all people, not most people. So why are so many sites failing at the first rate hurdle? #BrightonSEO

Billie's talk is bursting with tips and knowledge - way more than I could include here. So work with her goddammit. Sign up for a free audit template and for a chance to win a free accessibility audit: uptake.agency/brighton-seo-2… @BillieGeena #BrighronSEO

"Asda's sitemap is a nightmare for user experience when it comes to accessibility." @BillieGeena #BrightonSEO

Ensuring your tech SEO strategy is accessible by @BillieGeena Is your site accessible? Why the f*uk not? 15% of the world's population lives with an accessibility consideration. It's higher in the UK at 18% - around 81% of those people have access to the internet. #BrightonSEO