Graham Garner

@oliviaakory If only “brand analytics” was usable

surprised I’m not seeing more on here about Amazon’s decision to suddenly and without notice yank two fields from an endpoint we (and many other analytics providers and brands) were using around Feb 10. Based on the github forums, people are pretty frustrated (I’ll link in comments). The fields in question are zip code and the anonymized buyer email. Which means many can no longer access geo-data, and no one can interpret new vs returning KPI value (orders, revenue). We at Haus have found an alternative source for the zip data but because we can't determine if someone is a new or returning customer, everyone looks "new". What are you all seeing on your end in terms of AMZ data, and how are you handling? Also, inspired by a text thread with our customers, we are working to get a bunch of Amazon merchants and advertisers together to petition that this data is needed for you all to invest in their platform. More here soon.

@sarah_carusona I’ve almost always felt the round of intros is a serious detriment to society.

Every sales call should be 15 minutes. Say what you do, how you’re priced, and why you’re the best in that time. Then we can go into a “round of intros”

@rokhladnik Very good take.

Meta’s Andromeda and GEM updates are great. They’re just not great if you don’t know what game you’re playing. If you do know the game (and I’ve been posting about this a lot), this is one of the best opportunities you’ll get. BIG changes = BIG opportunities. Meta isn’t great at communicating what it’s doing. That’s why many people see the Meta algorithm as a “black box.” But if you listened carefully, paid attention to the changes being rolled out, and actually followed how your audience responded—and how performance evolved—everything would make sense. A lot of brands are stuck right now. And the pattern I'm seeing is always the same: Meta’s roadmap and messaging around The Power of 5 (2019), Advantage+ (2022), Andromeda (2024), and GEM (2025) were interpreted as: “One campaign. Dump all creatives in. Set and forget. Let the algo do the work.” But that was never the message. What Meta actually said was: “Consolidate accounts so the algorithm can learn from more statistically significant data — but don’t feed your CBO/ASC with 100 creatives that are basically the same. Diversify angles, formats, hooks, partnership ads, and content creators. Let the system learn who responds to what—and what scales efficiently.” Then comes the part people underestimated: Use that data—and have media buyers and creative strategists interpret it, build new assets, design account structures, and develop strategies that actually allow you to scale. Many founders thought: “Media buying is dead. Creative strategy is dead.” They were wrong. It’s more alive now than ever. And that’s the OPPORTUNITY. Most don’t see what’s really happening because they’re stuck in a bubble, listening to the wrong voices, and repeating the same mistakes over and over again (Flat Circles, btw). Many brands fell asleep in 2024 and 2025—and now they’re blaming the algorithm. What’s actually happening is simpler: The platform evolved, but their operating systems didn’t. This is the game Meta is playing now. You just have to understand it. And play it.

@jmatt1221 @drewfallon12 Think about how much you sleep and how much good and bad sleep impacts your life.

@drewfallon12 How much room does an industry like this have to grow? Given any economic downturn I feel like spending on sleep is something the avg consumer won’t be allocating $ towards.

ORION RAISES $17.5M SEED ROUND FOR AI POWERED LONGEVITY MATTRESS COVERS Orion makes a personalized smart mattress cover tracks users' sleep and uses AI to cool and heat the body to the perfect temperature, enhancing deep sleep and REM. The flagship product is out for pre-order at a price of $2,295. Orion was founded by all-star father/son duo Harry Gestner(son) and Daniel Gestner. Harry founded Fanfix, grew to 9 figures in revenue and an exit by SuperOrdinary for $65m. Daniel Gestner cofounded Byte and bootstrapped to $1.04B acquisition by Dentsply. This round was backed by Mucker Capital, Lead VC among others. At the intersection of the sleep and longevity trend, this fundraise comes 3 months after 8 sleep announced a $100m Series C and less than a month after longevity supplement brands like IM8 & Blueprint by Bryan Johnson raised 8 figure funding rounds.

@AbyssusErigo GitHub works well for this too (least imo).

If you wanna onboard new hires as fast as possible: get all of your SOPs/resources on a Notion or Airtable base. Most people write SOPs and then no one ever looks at them again or updates them. So make sure you at least add a 'Last Edited Time' column so you're on top of when you or another team member updated each thing. Literally the simplest thing you can do to get some structure and have 1 single place of truth in terms of how the org should work. You can step it up over time as you grow and there's need for more complexity.

@eliweisss @drewfallon12 How? Weren’t you a super early employee?

@drewfallon12 I get like 10 emails a week… but I’ve got none🥴

the secondary market for olipop shares is evidenced by the fact that 100 funds have olipop on their portfolio pages and they’ve raised primary from like 8 funds

@iamshackelford Brands up 100% YoY on some channels… mad they’re not tripling. Or up 20–50% elsewhere and calling it a problem. Like… have you talked to any other brands?

Honest to god this year feels like survival mode, not growth mode The attitude right now has been "okay" or "down okay,” and there aren't too many people saying "this is incredible, this is amazing." People are nervous about ordering inventory amounts and getting loans because the market is actively making it difficult to get money at the rates we want And returning customers are requiring way more time and effort to get back. Come Q4 when more and more customer are ready to actually ready to spend, it's going to be a dogfight for wallet share. Most brands will fall into "protect margin but do enough so we're not in troubl." when this happens …Survival mode, not growth mode.

Dear @AnthropicAI -  We're making an MCP server for our startup (and clients) and we want to, like, use you full time. But...the current authentication is making some assumptions we would ideally adjust. Can you please help? How do we talk with someone? 🙏

Especially true in omnichannel businesses, people really underestimate the power of scale in marketing. Most don’t listen—but the few who do unlock growth.

@LordofAds @zachmstuck I have a Raptor too. Don't find the lag too bad in Sport mode. You could always tune it too...

@zachmstuck niceee for all I know the turbolag in my boosted V6 could be solved in your version

Needed something to replace the TRX...

@drewfallon12 Work with a few of these. Definitely a good group right here.

🚨Growth stage CPG founders! 🚨Your time is now!! Here's your target investor list as we get into fundraising season If I were ready for growth capital (think on your way to $20m+ revenue or exiting in 2-5 years) CPG founder looking to raise this Q3 or Q4 fundraising season, here are the investors I would go to 👇 👉 Anthos Capital // Scott Norton & Jimmy DeCicco 👉 VMG Partners // Wayne Wu 👉 Left Lane Capital // Jason Fiedler 👉 Amberstone // Daniel Mendez & Alexander Bernstein 👉 L Catterton // Courtney Nelson 👉Prelude Capital // William Quartner 👉Aria Growth // Trevor Nelson 👉 KarpReilly Capital Partners // Drew Skolnik 👉 COLTER VENTURES // Sam McBride 👉 TZP Group // Jarrad Berman 👉 Stripes // Melissa Fulenwider 👉 Astō Consumer Partners // Robbie Patterson 👉 CAVU Consumer Partners // Rohan Oza 👉 Monogram Capital Partners // Oliver Nordlinger 👉 Alliance Consumer Growth (ACG) // Justin Wong 👉 Manna Tree // Tyler Mayoras 👉 RX3 Growth Partners // Andrew Costa 👉Verlinvest // Ryan Rafeh 👉 Imaginary // Logan Langberg There are of course many other great firms that I do not know! Also I'm out of mentions, who did I miss? Comment below!

@jasonlk @pitdesi Who knew 😂

@pitdesi Per Zscaler data (I was surprised as well): saastr.com/zscaler-ai-up-…

I didn’t see this coming but it makes sense. I wonder how these deals are structured. Grammarly last raised in 2021 at $13B, Superhuman raised at $825M in 2021. Kudos to Grammarly, I counted them out in the world of AI, figured an AI browser would render them obsolete.

@BBGreatMoments I say we just get rid of balks.

Super disappointing behavior by the third base coach here. Definitely played a part in the umpire's decision.

@kristhejean @BryantGarvin Yeah agree. Shorts operates more like TikTok and Reels though. We definitely break out YouTube into a bunch of different strategies since it’s not just one format.

@BryantGarvin I disagree. YouTube is the most watched but the intent of people watching on YouTube is to consumer video without commercials. Linear audiences know to expect it. YouTube customers view it as a necessary evil and thus engage differently with ads.

This is why I still believe YouTube ads is the most undervalued impression that exists. Is there another single platform that you can get 5 seconds of free "branding"? Or that you can literally build audiences of everyone who searched for particular keywords last 30 days?

@BaseballDudes48 This is my oldest son. Literally will get after it everyday on his own. Can be exhausting at times (for me). Pretty incredible to witness.

There are kids out there who love practicing!! They go out and do it on their own. Don’t need to be pushed. Don’t need to be encouraged. They do it because they love the game and dream about getting better. It’s called passion. Very few have this internal drive. But for those that do, they are generally easy to spot. And then when you get to talking with them, you can hear it in the tone of the conversation, they just love the game.

@MehtabKarta We’d be open to having a conversation. Work with many challenger brands. Poppi, native pet, cann, topicals, etc..

Anyone know a good freelance media buyer that can handle Meta for a smaller brand spending ~$200k - $300k a month? Largely Meta.

@CoachDavidKlein Do this all the time in practice…

If youth baseball was really about learning and development… We’d let one coach be out in the field with their players. Not yelling from the dugout. Not relying on them to magically remember everything. I'd like to hang out behind second base. That’s where I can whisper reminders. Teachable moments. “Ready position!” “Where’s the play going?” Teaching in real-time, not just after mistakes. That’s how kids actually learn. Just a thought.

@kristhejean Authenticity is real leadership..

I spoke at a League of Originals conference vent yesterday, and sometimes I turn into a huge jokester in stage. Early in my career I got the feedback that that undermines my leadership and strategy. I’m not sure that’s true but it definitely could be. Thoughts?

@sariazout Hi 👋

if u listen to lots of podcasts and want to test drive something cool, say hi and i'll give u testflight access

@karlycraigxo Look at blended mer. Constant upward momentum on Amazon (need to see pressure on average daily sales) and then a slew of attention based metrics on each platform. You should still care about DTC CAC too but as a proxy. Thats how we have scaled poppi and other challenger brands.