Desire Code

It’s a win-win. Your customers feel rewarded with social approval (and that little dopamine boost), while your brand gains recognition and positive conversations. #behaviouralscience #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

Can you reframe your messaging to focus on what your service means to customers. What do they care about? What’s in it for them? #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

Can you tell better stories about your product or service? And how can your story fit squarely into the narrative your customers tell themselves? #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

The question is – are your designs using clear and effective conventions, or are they leaving people guessing? #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

What obvious steps in your product or service are you assuming your customers already know? And what happens if they don’t? #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

If you're in the business of creating experiences, focus on crafting exceptional peaks and endings. These are the moments that will stick with your customers long after the experience is over. #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

The mere-exposure effect is a psychological bias that makes us prefer things we're familiar with, like a song we've heard a few times. To leverage this effect for your brand: Be consistent #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

Talk to us to find out how behavioural design could be just what you need for tackling your toughest customer challenges and sparking innovation in your teams. #businesspsychology #behaviouralscience #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

One way some brands have managed to stand out in a crowded market through their ability to make bold promises and then deliver on them. #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

By prioritising consistency you create a level of certainty that helps customers feel confident in their decision to choose your product or service. #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

Consider how you can break down your customers' journey into micro-goals, celebrate each milestone and make the path forward feel clear and compelling. #behaviouralscience #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

By leaving room for the unexpected, you create opportunities for your customers to be genuinely surprised and delighted, fostering stronger connections and lasting memories. #businesspsychology #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

Start by identifying the potential risks or concerns your customers might have when considering your offer. Then, develop strategies to reduce those risks and provide a safety net for their decisions. #behaviouraldesign #experiencedesign #servicedesign #desirecode

When designing products and services, it's crucial to recognise that your customers' needs and wants will change over time. #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

How can you use this to create unforgettable customer experiences? And where should customers find themselves at the end? #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

Great experiences don’t happen by accident. They’re shaped with intention. What kind of experience are you creating? And what would you like it to be? #businesspsychology #behaviouralscience #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

Want your brand stories to leave a lasting impression?Incorporate sensory elements to create a more immersive & memorable experience for your customers. #businesspsychology #behaviouralscience #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

How can you tell better stories about your product or service, and how can you align your story with those of your customers? #businesspsychology #behaviouralscience #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode

Desire Code - The Book explores the fascinating world of #behaviouraldesign, revealing the hidden forces that shape our daily lives. Discover the code behind desire. Order your own copy today ow.ly/Zj1f50VL9Pq #experiencedesign #servicedesign #desirecode

If you're committed to being customer-focused, ask yourself how you can adjust your experience to minimise the impact on them. #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode