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Chelly✨
642 posts


I’ve seen so many complaints on the timeline.
“My impressions were 70k+ yesterday, now it’s 66k? ”
This is totally normal on X.
X shows impressions in rolling windows:
• Last 7 days
• Last 2 weeks
• Last 4 weeks
• 3 months
• 1 year
Every day, the oldest day drops off and today’s impressions replace it.
So your 7-day total can go down even if you’re growing, nothing is lost.
Check your 3 months or 1 year view and you’ll see everything is still adding up.
Don’t stress daily changes. Focus on consistent posting and look at the bigger picture.
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