Matt Hope

@matt_L @kitty_kelliher Will be doing that (within my domain)

@kitty_kelliher @MattHope_ Try to change everything

Starting a new social strategist role today what should I definitely NOT DO on my first day?

@kitty_kelliher Thanks but I hope I don’t break anything at all 🤣

@Audiosilver Good advice. Thanks

Starting a new social strategist role today what are your tips for my first day?

Breakfast selfie, in west London for a couple of days for an event with my new employer…. exciting times ahead. (Front camera has a scratch that gives all my selfies an analogue camera vibe 😆)

@sourfraser But surely the FB audiences are different to the YouTube and surely FBAds tears links to YouTube differently?

This is how Steve Bartlett tests over 100 thumbnails BEFORE he even presses publish on a new podcast episode. This BLEW my tiny mind this week. Everyone knows how important a YouTube thumbnail is. It can make or break your video. Most creators use TubeBuddy or similar software to A/B test their thumbnails in the first few hours of publishing. But the first few hours are the most pivotal to any upload. This is where Steve’s unreal strategy comes into play - He uses Facebook ads. Using small-budget campaigns his team runs all the thumbnails as ad creative for around a week before episode launch. Directing users to subscribe to his YouTube. The main reason for this is to test CTR. Whatever image wins that test becomes the thumbnail. The added benefit here is he might get a few extra subscribers at the same time - But that is far from the main purpose of these ads. As of writing this over 50 ads are running for his upcoming episode. Different facial expressions and quotes from the episode. I’ve never heard of someone doing something like this to determine a YouTube thumbnail and it makes perfect sense. This is one of the many reasons DOAC is growing so fast.

Very sad about the rebranding of @twitter - RIP one of my older favourite social media platforms - it’s also very accurate the new branding looks like a members only human trafficking club haha.

Favorited "Yet Another w/ Matt Hope 30th May 2023" mixcloud.com/reformradio/ye… by Reform Radio

Just favorited "Bokhari Records w/ Hope & Gory - 12th May 2023" by @NetilRadio on Mixcloud mixcloud.com/NetilRadio/bok…

Favorited "Gus Paterson 'Citizens of Vice Promo Mix'" mixcloud.com/CitizensOfVice… by @1NightNoise

Favorited "Dekmantel Podcast 281 - AceMo" mixcloud.com/Dekmantel/dekm… by Dekmantel

Just loved "FDW Podcast 9# - Linnley - Guest Mix" by Forest Drive West on @mixcloud mixcloud.com/Forest_Drive_W…

Favorited "Sweatbox Mix [2022]" mixcloud.com/ErolAlkan/swea… by @erolalkan

Happy New Year!

A huge risk to creators and Artists when AI Image Generators Can Make Copycat Images in Seconds and thousands of variations businessinsider.com/ai-image-gener…

I put Boris in the starring role in the British sequel to Succession, because it just had to be done. @jessearmstrong1 @lucyprebblish @hbo @NicholasBritell

@TheSiDawson That coastal corner of Kent ain’t too bad

@MattHope_ Not a bad shout

Twitter hive mind please help. I have a stag party coming up and need ideas, not the usual stuff. Group aren’t laddy so ideas for something unusual that we wouldn’t normally are appreciated! london or the south east

Russia’s Instagram, Facebook Bans Will Cost Meta Nearly $2 Billion In Revenue forbes.com/sites/abrambro…