Matt Hope

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Matt Hope

Matt Hope

@MattHope_

Social Strategist previously at @epidemicsound. Yorkshire/Londoner/Swed(ish).

Stockholm شامل ہوئے Şubat 2009
3.9K فالونگ3.5K فالوورز
Matt Hope
Matt Hope@MattHope_·
Starting a new social strategist role today what should I definitely NOT DO on my first day?
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Matt Hope
Matt Hope@MattHope_·
Starting a new social strategist role today what are your tips for my first day?
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Matt Hope
Matt Hope@MattHope_·
Breakfast selfie, in west London for a couple of days for an event with my new employer…. exciting times ahead. (Front camera has a scratch that gives all my selfies an analogue camera vibe 😆)
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Matt Hope
Matt Hope@MattHope_·
@sourfraser But surely the FB audiences are different to the YouTube and surely FBAds tears links to YouTube differently?
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Fraser Cottrell | Ad Creative For Meta & TikTok
This is how Steve Bartlett tests over 100 thumbnails BEFORE he even presses publish on a new podcast episode. This BLEW my tiny mind this week. Everyone knows how important a YouTube thumbnail is. It can make or break your video. Most creators use TubeBuddy or similar software to A/B test their thumbnails in the first few hours of publishing. But the first few hours are the most pivotal to any upload. This is where Steve’s unreal strategy comes into play - He uses Facebook ads. Using small-budget campaigns his team runs all the thumbnails as ad creative for around a week before episode launch. Directing users to subscribe to his YouTube. The main reason for this is to test CTR. Whatever image wins that test becomes the thumbnail. The added benefit here is he might get a few extra subscribers at the same time - But that is far from the main purpose of these ads. As of writing this over 50 ads are running for his upcoming episode. Different facial expressions and quotes from the episode. I’ve never heard of someone doing something like this to determine a YouTube thumbnail and it makes perfect sense. This is one of the many reasons DOAC is growing so fast.
Fraser Cottrell | Ad Creative For Meta & TikTok tweet media
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Matt Hope
Matt Hope@MattHope_·
Very sad about the rebranding of @twitter - RIP one of my older favourite social media platforms - it’s also very accurate the new branding looks like a members only human trafficking club haha.
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Matt Hope
Matt Hope@MattHope_·
Happy New Year!
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Simon
Simon@TheSiDawson·
Twitter hive mind please help. I have a stag party coming up and need ideas, not the usual stuff. Group aren’t laddy so ideas for something unusual that we wouldn’t normally are appreciated! london or the south east
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