Nicholas Tomich

"Paid ads stopped working." We're 10 days into April and we've already done $165K in revenue on $40K spend. 4.09x ROAS. Ads work fine. Your system doesn't. Reply "SYSTEM" and I'll send you the free guide that breaks down every piece. (Must be following)

Broad targeting on Meta outperforms most interest stacks now. I know that sounds wrong. A year ago it was wrong. But the algorithm has gotten scary good at finding buyers if you give it: → Good creative → Enough budget ($50+/day per ad set) → A clear conversion event Stop micromanaging targeting. Fix your creative instead.

There are 5 levels of offers. Most businesses are stuck at Level 1. Level 1: "We do marketing" → commodity Level 2: "The Growth Package" → slightly better commodity Level 3: "47 booked calls in 60 days" → now we're talking Level 4: "47 booked calls or you don't pay" → serious Level 5: "47 booked calls in 60 days or we rebuild it free, here are 3 clients who got exactly that" → unstoppable Each level roughly doubles your conversion rate on cold traffic. Most people try to fix Level 1 with better ads. That never works.

You don't need a bigger ad budget. You need fewer, better clients. One client at $84K LTV is worth nine clients at $9,500 LTV. But one client at $84K is also cheaper to acquire, easier to serve, and less likely to churn. The businesses struggling to scale are almost always chasing volume on a low-ticket offer instead of depth on a high-ticket one.

Spent $180K/mo on ads. 0.2x ROAS. Didn't change the ads. Didn't change the targeting. Didn't change the budget. Changed the offer. Two months later: 1.9x ROAS. Stop blaming the algorithm. It's your offer.

If you can't explain your ROI in one sentence, your prospects can't justify the investment. "We typically generate $5 for every $1 spent" beats a 47-slide deck.

Cold traffic doesn't buy services. Cold traffic buys offers. The difference is a formula: OFFER = CLAIM + GUARANTEE + EVIDENCE Miss any one of those three and your funnel converts at basically zero. "I do marketing" → 0.2x ROAS "90-day system, 3x pipeline or we rebuild it free" → 1.9x ROAS Same ad spend. Same market. The offer was the only variable. I wrote a guide breaking down all 3 components with 5 levels of offer strength and a 12-type guarantee library. Reply "OFFER" and I'll send it to you.

The biggest lie in marketing: "You need more traffic." No. You need a better funnel. I put everything I know into 11 free playbooks. Grab all 11 here: marketbackward.gumroad.com/l/All11trainin…

A client told us filming ads wasn't a "high-value use of his time." Meanwhile... His ENTIRE focus was customer acquisition. So we asked him... “what else are you doing with your time that's more important than getting customers?” He went quiet. Because the answer was NOTHING. Filming is the highest-ROI 2 hours you can spend when acquisition is your bottleneck. Your face builds trust faster than any UGC creator or AI avatar ever will. Outsource literally anything else lmao.

If your ad creative doesn't make the WRONG people scroll past, it's not doing its job. Qualification starts at the ad level. Not the sales call.

Most VSLs die in the first 8 seconds. The opener is a talking head saying "Hi, I'm [name] and today I want to share..." That's a 92% drop-off opener. The fix: open with the outcome. The number. The transformation. Make them feel something before you explain anything. I broke down the 12-part framework we use for every client VSL. Grab the free guide here: gamma.app/docs/k0dmddwbv…

The #1 mistake in video ads: starting with yourself. "Hi, I'm [Name] and at [Company] we..." Nobody cares. They're scrolling. You have 3 seconds. The fix: start with THEIR pain, not your pitch. "You've spent $15K on ads this month and you can't name one deal that came from it." That's a hook. It stops the scroll because it describes their Tuesday morning. I wrote 5 complete scripts with hooks, bodies, and CTAs. Every line annotated. Reply "SCRIPTS" and I'll send them.

@MattLucero_ Report

I just ran one of the largest (if not the largest) 3rd party comparison of cold email tool setups to figure out what the best cold email setup is. 600,000+ Emails Sent. 3 Sequencers. 3 Mailbox providers. Same campaigns, same copy, same lists, and I controlled for every possible variable possible. To run an accurate test at this magnitude we had to spend >$10,000 in new email infrastructure (to make sure everything was fresh) I made a 12 page report outlining + a 19 minute video breaking down ALL the results to a scientific level & giving it away completely free. The document breaks down: - The exact test parameters we ran - A breakdown of the results and findings by ESP and mailbox provider - What sending platforms / tools got the best results Want the full report? Like this post + comment "REPORT" and I'll send it over (must be following)

Unpopular opinion: spending more on ads before building a backend is burning money. You're paying full price to acquire someone and extracting 20% of their value. Build the backend first. Then every dollar you spend on acquisition compounds instead of evaporates.

An ad campaign has a lifespan. A system compounds. Campaign: Launch, optimize, fatigue, die. Repeat. System: Ads feed the funnel. Funnel feeds the email sequence. Email sequence feeds the call pipeline. Calls feed the case studies. Case studies feed the ads. Every conversion makes the next conversion cheaper. That's the difference between businesses that plateau at $200K and businesses that break $1M. Stop running campaigns. Start building systems.

Your market doesn't care about your features. They care about their problems. Talk about what keeps them up at night, not what makes you proud.

The most complex funnel I ever built was a 12-step sequence with 4 upsells, 3 downsells, and conditional email branching. Conversion rate: 0.4%. We ripped it out. Replaced it with: landing page → form → thank you page. Conversion rate: 3.8%. Three steps beat twelve. Complexity makes the builder feel smart. Simplicity makes the business money. When in doubt, remove a step.

We increased a client's front-end AOV by 60% without touching the ads. The fixes were all on-page: → Message matching (headline = ad promise) → Proof sequencing (moved testimonial above the fold) → Friction reduction (7 form fields → 3) → CTA placement (guarantee directly above the button) Each variable has a different multiplier. Most businesses optimize the 2x variable while ignoring the 4x one. I wrote the weighted conversion formula we use for every audit. Grab the free guide here: gamma.app/docs/0s28jwvlf…

Your offer isn't what you deliver. Your offer is what they think they're getting. If there's a gap between expectation and reality, you have a positioning problem, not a fulfillment problem.

I charge $10-15K for a 90-day sprint. Some people think that's expensive. But here's the math: If we take your cost per deal from $7,500 to $1,800, you save $5,700 per deal. Close 3 deals per month and you've paid for the entire sprint in month one. Expensive is relative to what you get back.

"What's your monthly budget for marketing?" Wrong question. Always. Right question: "What's a client worth to you over 12 months, and what's the maximum you'd pay to acquire one?" If the answer is "a client is worth $84K and I'd pay up to $5K to get one," we have a business. If the answer is "I don't know," we don't have a marketing problem. We have a business model problem.