Sports Media Identity Network

Follow @SM_Identity and visit the website - hosting.northumbria.ac.uk/sminetwork/ Great summary of the academic work achieved so far by @DaraghMinogue #DWord5 @wearebcoms

I tried to laugh this off earlier. But then I realised: it’s not funny at all. And as a gay Football Focus reporter who proudly makes pieces exactly like this one, I felt it was important to say this.

For any further info about the Network or any of our events please get in touch! 📩 DM us here on X 💻 Email us: sportmediaidentity@gmail.com

With the conclusion of our keynote panel we reach the end of #SMINConf4, the final of our events. We'd like to thank @RogerDom1 and @beth_lfl for their role in organising the conferences, @NorthumbriaUni for providing their London campus as well as all presenters and delegates

"One of the biggest challenges for us has been getting access to the person with the relevant seniority inside a media organisation to effect change. "It has to be a top-down approach otherwise the buy-in we receive can be without real impact." Nate

"Making recommendations alone is never enough, continued dialogue is also extremely important." Jacco

Finally, we have our Keynote Panel: Bringing it all together. Our panellists are (from L to R): Jacco van Sterkenberg of @erasmusuni Nate Williams of @TAGS_Sport Nikki Akinola of @NCTJ_news @jonboy79 of @SportsMediaLGBT

As Roger's summarising talk concludes, the delegates will be split into round-table groups to discuss the representations and recommendations proposed in the draft report These discussions will then be brought forward to the final leg of the event, the Keynote Panel #SMINConf4

Next we have the draft report presentation, delivered by @RogerDom1 This report has been put together with findings of the three previous events #SMINConf1, #SMINConf2 & #SMINConf3 To find info from these conferences either contact us or follow the relevant hashtags

"When comparing the stories of Grealish and Bellingham, the former has an insider feeling as we get to know him well, but the latter does not speak in his relatively fewer packages". #SMINConf4

"Only 2/9 packages about Tokyo hopefuls feature PoC speakers. The total duration of these features was only 45 seconds. "This was not reciprocated for their white counterparts who received considerably more airtime in order to give viewers a vested interest." #SMINConf4

Our final presentation is from @ninarobinson01 of @DerbyUni and @MyBCU: "Sports News in a Super Diverse Region: An analysis of local TV sports coverage in the West Midlands." #SMINConf4

"There was an increase in sports related discussion instead of the historic perceived need to talk about wider issues around women's sport". "However, a hesitancy to be critical about women's sport and a tendency to over-celebrate mediocrity was noted". #SMINConf4

"During the 2020 T20 World Cup 46% of articles that appeared in a news search were still about men's cricket, despite there being no tournament taking place. "However, articles about women's cricket platformed women's voices and [mostly] avoided gender marking." #SMINConf4

"Athletes placed huge emphasis on visbility being used to 'inspire women and girls'. "There is an expectation placed on women to increase visibility when the media aren't doing it themsevles." #SMINConf4

Our third presentation is from @hannahjtr_media of @SwanseaUni and @lborouniversity : "To inspire women and girls: Elite cricketers’ perceptions of mediated visibility during ordinary and extraordinary times." #SMINConf4