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Marketing, PR, and advertising aren't the same thing, and the words can’t be used interchangeably to describe each other!
Let’s look at it as a family tree. Marketing is the foundation; it’s basically all efforts that’ll lead to sales or growth.
Marketing is concerned with the entire process that goes into creating and promoting a product or service in order to make sales.
It includes efforts that go into market and customer research, establishing roots, building a brand and audience, and everything else that’ll lead to growth.
Then, under the marketing tree, you have efforts that collaborate on marketing efforts, which include PR and advertising.
Public relations (PR) is concerned with sharpening the perception and image of a brand, business, or individual through the strategic management of the relationships between the person or people in question and the public.
Activities that PR concerns itself with include:
- Press
Strategic Communications
Public Engagement (Stakeholder)
customer-brand relationship building.
All these efforts are geared towards establishing positive relationships between a brand or person and an audience.
An area you’ll need PR in is in cases where a brand is dealing with a public brand crisis, so for damage control, PR efforts are employed.
Advertising, on the other hand, includes all activities that’ll help amplify a brand, whether it's a product, service, etc.
In marketing, there are 7 Ps. One of the Ps is promotion, and that’s what advertising does.
Shegun 🌪️🌟@ShegunTweets
I need some of you to understand that Ad and Pr are two different things
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