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Let me pull back the curtain on the stickers.
We don’t buy advertising. Never have. We’d rather put that money into something real.
So here’s how it actually works.
You buy a hat. That means something to us. It means you believe in what we’re doing.
But if you share it: tag us, tell a friend, post it — that means you want others to believe in it too.
That’s who gets stickers. People who do both.
Not a policy. Not a program. Just us paying attention to the fans who show up for us the way we try to show up for them.
Real fans telling real fans. No algorithm can touch that.
Every sticker that lands on a toolbox, a laptop, a water bottle, that’s a Bears fan who found us because another Bears fan said something.
Look at this freaking post! Less than one day: a thousand likes. Nearly 30k views. Bonkers!
That’s the whole thing.
We’re not a big brand. We’re one guy making fan stuff for other fans. And the people who help spread that? We take care of them.
Simple as that. 🧡
Talley Brand Co.@talleybrand
Not sure I should even be showing this yet.
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