The Shift

Bolstering backlinks to enhance digital traction Global online visibility management platform, Semrush announces major update to backlink management tools for digital marketers. bit.ly/3zJCnSD

Research & Industry news The content marketing push: $US16.9B industry by 2025 Global businesses are ramping up their digital content spend in a race for reach and influence across the online attention economy. bit.ly/3iQk7ku

Shift thought piece Digital thought leadership redefined Digital thought leadership presence has become a critical imperative to career advancement in the post-COVID remote work world. bit.ly/2SFPDqo

Australian buy now, pay later provider, @openpay_ launches US operations amid surging investment and market growth across the new retail payments platform space. #BNPL #fintech #payments #ReadTheShift bit.ly/3ns4rmW

Publishing tech startup, e-Mersion Media is on a quest to save the magazine format, or at least usher the medium into the digital era. CCO Christopher Styring spoke to @TheShiftMedia's @Andy_Thompson_ Read full article here: bit.ly/3opLFg3 #mediatech #ReadTheShift

Dr Scott Allison tells @Andy_Thompson_ the Medetective app makes employee and patient privacy a priority The app allows corporations to remotely manage employees’ physical and mental health, to boost productivity and safeguard workers - Read full article: bit.ly/2VumNHt

Dr Scott Allison says the Medetective app has made employee and patient privacy a priority. The app allows corporations to remotely manage employees’ physical and mental wellbeing, to boost productivity and safeguard workers. Read full article: bit.ly/2VumNHt

Despite the climate change movement taking a backseat to the immediate threat of COVID-19, business sustainability startup @lupglobal founder says it’s experienced a surge in interest from prospective clients. Read full article here: bit.ly/39wLdZ3 #circulareconomy

First-ever academic analysis of ethical and policy issues related to robots in agriculture raises a double edged sword for animal well being. Published by @MonashUni researchers. #AgTech #AI #agrifoodtech #robots #ReadTheShift bit.ly/3kTnm7V

AI-powered transcription and captioning platform @Verbit_ secures $US60M in funding, seeking to increase the number of languages its platform supports amid accelerating digital transformation Read here: bit.ly/3pE76v4 #venturecapital #digitaleconomy #ReadTheShift

The next digital transformation trend will see businesses leverage newly acquired data insights, following their rush to digitise operations amid the COVID-19 economy, says CEO of Israeli AI startup, @easy_send Read the full article here: bit.ly/2GAp8gc

The 3 key priorities SMEs must focus on as they digitise operations for the post COVID economy, according to head of Australian software developer, @Jealsoftware. #SMEs #digitaleconomy #ReadTheShift #digitization bit.ly/38dALFm

As businesses rapidly accelerate digital transformation efforts in the wake of COVID-19, @RMIT University brings together industry experts and researchers to provide key insights into future trends and opportunities. #advancedmanufacturing #industry40 bit.ly/3dE46JI

US Air Force launches Advanced Manufacturing Olympics, as world political & industry leaders race to accelerate Industry 4.0 solutions amid COVID-19 global upheavals. #AMO2020 #advancedmanufacturing #industry40 #ReadTheShift bit.ly/3lGbiaO

Is #EdTech falling flat after all the COVID fuelled hype? While market growth predictions surge, educational experts say its classroom results still need much improvement. #RemoteLearning #ReadTheShift @BrookingsInst @NWEA bitly.com

Which 4 nations inspired Australia’s new $1.5 billion Modern Manufacturing Strategy for the COVID economic recovery? Follow @TheShiftMedia, trends across the digital economy @IndustryGovAu @karenandrewsmp @AMGC_Ltd #AdvancedManufacturing #ReadTheShift bit.ly/33lO7fV

“We understand people can't make sense of their energy bill, let alone make informed decisions about energy efficiency measures or how to use energy at greener times,” says Head of Utility Projects at GenGame, Jeremy Woolley. More at: theshift.media/gengame-gaming… @TheShiftMedia

E-scooter startup, @neuron_mobility says the COVID-19 pandemic has seen cities across the world rethink their transport systems. It's just raised a further US$12 million in Series A funding, led by Australian VC firm, @SquarePegCap & @GSRVentures bit.ly/3kQV9z4

Those who claim #FinTech is about disrupting the traditional banking sector may need to tweak their thinking according to @MoneyMe's CEO, @ClaytonHowes They've just locked in a new $AU167 million funding facility, led by major bank, Westpac bit.ly/3jgx847