The Simple Heart Initiative

I don’t know if there has been a greater sense of collective whiplash in animal rights history. We went from liberation to incarceration in the span of less than 24 hours. Yet both of these cases are reflections of a deeper truth. I wrote about this today. 👇

A remarkable rescue by our friends at Run 2 The Rescue. Thank you for saving 30 lives from the horrors of vivisection! facebook.com/share/r/18t6mt…

On 12/17, join court support for "Wayne Hsiung v. Diestel Turkey." Wayne exposed a “sham” farm used by Whole Foods for marketing. A judge refused to give him a trial, but issued a nearly $300k judgment against him! Support the appeal! #RightToRescue Event: facebook.com/events/s/wayne…

For immediate release.

Animals are 'people' too! 🐾 Our laws already recognize it. 📜

How to change the world overnight.

Too often, vegans are afraid to say what they think. Animal Rising's Dan Kidby (@AnimalRising) argues we should do the opposite: even when we are planning to disrupt everything, tell everyone exactly what we're going to do, and why. Check out the full conversation: youtube.com/watch?v=TZ0s-o…

Jenny McQueen (@VegJen) is a mild mannered British Canadian who has been arrested, raided by the police, & threatened with years in prison for rescuing animals from factory farms. But she is not afraid, & there's a one word reason why: Purpose. Watch the full interview! youtu.be/g80m1-fH4ps?si…

Things worth going to jail for.

Supporting animal rights was never fringe. But there's no question this movement is growing - and the writing is on the wall. Great work to the @DxEverywhere team!

The California Senator who tried to legalize animal torture and undermine democracy.

Taking the Green Pill means seeing the suffering of animals behind everyday products. But there’s a way out: rescue. I speak to former NPR journalist Jeremy Loeb on how everything changes when we recognize that animal suffering matters. Watch the full conversation on YouTube! youtube.com/watch?v=yuWgS2… #RightToRescue #OpenRescue

The meat industry is a zombie apocalypse come to life.

Humane-washing, explained. Jessica Scott-Reid, who has published in Vox, the Globe, and Mail, and other global publications, breaks down her groundbreaking report on how the humane lie covers-up the horrific conditions in factory farms. Watch the full conversation! youtube.com/watch?v=BU0Zlh…

I rescued this hen from the brink of death and found something unexpected: a friend.

It's "impossible" to stop climate change without stopping Big Meat, according to scientists at Oxford.

Even the brutal Chinese government didn’t jail me for rescuing animals. But the US government did. So who are the real barbarians?

Millions starve, so Costco can sell cheap meat.

Is Trump going vaygun?

I've risked everything to save animals like Pao, who we rescued from a dog meat farm in China. But we need thousands more people involved if we are going to save, not just Pao, but the billions of others lying in cages and chains. This week, we're announcing our plans to build that movement for rescue. I'm at the Animals and Vegan Advocacy Summit through Sunday, with talks on Thursday at 9 and Saturday at 2. Come say hello! And join us on May 26 as we discuss a roadmap to constitutional animal rights! blog.simpleheart.org/p/why-we-rescue