The Yaag Project

If you enjoy reading experiences and philosophies on marketing, startups, writing books, running podcasts, and more -- here's our newsletter for you!! yaag.substack.com

Time we stand together to protect the Kamakhya kshetra. The list of public docs clearly indicate mega scale demolition activities on the Nila parvata. Development cannot mean mindless destruction, that too in the ishana kona of Bharat. More details here 👇 change.org/p/appeal-for-p…

धर्मो रक्षति रक्षितः| We need to stand up for our kshetras. The Kamakhya Pitha petition has 9K+ signs already! If skeptical, read carefully and you will see what kind of demolition is being planned for constructions. 👇 change.org/p/appeal-for-p… cc: @ARanganathan72 @jsaideepak

It’s super clear — like @jsaideepak and @ARanganathan72 always emphasize — our discussions need to be abt issues and not abt political parties. Parties will support or vilify based on how their business model works. Time we rise to protect our own dharma

Ideally both. When doing japa covering the mala is a good practice. When not doing japa, keep it safe in puja space.

Being in TN, I 💯 attest that the sanatan dharma wave is on a huge rise here. @jsaideepak’s recent podcast with @smitaprakash reaching a million views in a short time is a dipstick to it. I hope ppl don’t forget this moment.

Justice unfortunately has always been a privilege reserved to a few. But thanks to these ppl, now the majority is finally waking up to reality and shedding the liberal cloak one by one

Are your customers happy? Are you doing marketing to engage and educate them? Check out my podcast with @Yaagneshwaran on how to better customer marketing. youtu.be/WJPu2LmgmzU via @YouTube

How organic content marketing can help you amplify your brand narrative — deep dives @morganjingram #ContentCreator #narrative #brand youtu.be/M28SpPTc6Co

The usage of the term "ghosted" in sales is strange. Ghosts are those who overstay their welcome. 😈

Unlock the secrets to creating both memorable and functional content, with @thinking_slow 🔥 who is on point with every word! youtu.be/MtEtbjQn2tQ

What a conversation with @aprildunford 🔥 --> when to do a positioning exercise, how often to re-evaluate it, why should you not position against ghosts, and a lot more. youtu.be/z8HcT7b79XA

New episode: @aprildunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more. youtu.be/z8HcT7b79XA

When the client has access to your Google doc while you're still working on their blog 😅

CocaCola bottle design brief (1995) 🔥

Want to do demand gen the right away for your SaaS? New episode with @taraarobertson of @chilipiper is coming up 🔥

A reassuring feeling for all creatives out there. 🙂

When your content doesn't convert...😇

7/7 Maybe diversify across 3-4 platforms, to be safe. Your top performing channels may not be measurable right away. Your sales discovery calls will show self-attribution of your investment in building trust. Build trust, and they'll come.

6/7 But often what you measure can take you into a tunnel vision. First build trust. ⏩ For example, you can definitely gate content. But give people a taste before asking them to fill up your form or chatbot. Build content for specific platforms.

5/7 Now….think about the companies you bought subscriptions from. Think about these SaaS brands: @lavenderhq @clickup @HubSpot @chilipiper @Drift You trust them. You see your peers trusting them. Measuring isn't bad. Metrics aren't bad.