Tyler Cook | Email Deliverability/List Management

@GabeSalinas @trueclassictees Holy cow. Lol, that's a lot of emails...

@trueclassictees : Want fewer emails from us? @trueclassictees 10 seconds later: HERE’S 12 MORE JUST TO BE SAFE. Wtf true classic? @TylerCook1134 would not approve of this

"Can you check your calendar and reply confirmed?" = Micro-commitment "Does this agenda work for you?" = Micro-commitment "Still good or should we reschedule?" = Micro-commitment Three small investments = 30% higher show rates.

After someone confirms the calendar, agrees to the agenda, and chooses not to reschedule, showing up becomes about consistency. Their brain already invested three times. Bailing now feels wrong. That's escalating commitment in action.

The best pre-call email offers an easy reschedule option. This INCREASES show rates 18%. Why? When they choose "confirmed" over "reschedule," their brain registers it as an active decision, not a passive default. Psychological investment.

We increased demo show rates 54% → 72% with 3 emails: Email 1: "Confirm it's on your calendar" Email 2: "Does this agenda sound fair?" Email 3: "Still work or reschedule?" Each reply = micro-commitment that makes showing up inevitable.

No-shows aren't about interest—they're about commitment level. Small commitments create psychological investment. Your brain hates inconsistency. By the third "confirmed" reply, showing up isn't optional anymore. It's maintaining consistency.

Your prospects aren't ignoring your emails because they lack value. They're ignoring them because their brains don't feel compelled to consume them. The difference? Curiosity gaps. Curiosity beats "value."

Just spent 3 days at @selenasoo's event in Austin. My biggest takeaway: You are ONE connection away from the insight, client, or partnership that changes everything. But only if you're building relationships with a system—not just when you need something.

@sweatystartup How do you like your sky camper? They seem awesome, but I've heard very mixed reviews.

Adventure with your kids!

When you do that consistently, they'll thank you for it. How many emails a week are you sending to your list?

The truth about email frequency: →Repetition builds recognition →Different angles reach different people →Timing matters more than frequency →Value beats volume every time Your job isn't to send fewer emails. It's to help prospects connect their problems to your solutions.

Stop worrying about sending "too many" marketing emails. Your audience isn't tracking your content calendar like you are. Think about it: Can you name 3 marketing emails you got yesterday? Know what problem they were trying to solve? Remember their CTAs? Exactly.

The key? Frame it around spam prevention and deliverability. "Hey, we noticed you signed up with a business email. To ensure you keep getting our best content, would you prefer we use a personal email instead?" Simple. Effective. And it saved thousands in acquisition costs.

Set up a "business to personal" automation → Filter business domains → Request a personal email → Offer a small incentive Benefits: → Higher deliverability → Better ad targeting match rates → Improved lookalike audiences → Contact retention when people switch jobs

An email list hidden killer? List decay from job changes. And it's worse than you think. We discovered a client was losing 15% of their email list. Not from unsubscribes. Not from spam complaints. From people changing jobs. Here's the solution that saved their list:

@elonmusk the doge site should have a "perspective" page. Basically a "what could you buy with the money saved from wasteful spend". I don't think many are connecting the dots of just how much money has been saved and what that means in an easily comparative way.

These loops never stop working for you. They're constantly building trust, maintaining relevance, and ensuring you're top-of-mind when your prospect is finally ready to move forward. It's less about perfect timing - it's about perfect persistence.

Loop 3: Post-Call Conversion > Personalized nurture sequences based on actual call discussions > Hyper-targeted follow-ups referencing specific pain points > Consistent 30-day check-ins with customized messaging > Quarterly re-engagement campaigns to capture evolving needs

3 Loops To Convert More Buyers Loop 1: Sales Nurture > 12 mth sequence with strategic touchpoints every 30 days > Focused, 1-3 sentence emails that maintain engagement > A "push-to-call" campaign at 3, 6, 9, 12 mths > Refresh emails every 6 mths to maintain deliverability