Wesley Ross
622 posts

Wesley Ross
@WesleyRoss
Building https://t.co/TKpgIegOKp, Get Automated Feature Announcements | Ex - Product Leader @ B2B SaaS
Hire me as a Fractional PM 👉 شامل ہوئے Temmuz 2008
772 فالونگ733 فالوورز
Wesley Ross ری ٹویٹ کیا

“Quarterly reviews” are a graveyard if nothing meaningful changes between them.
Stripe found a middle cadence that actually drove behavior: 6-week business reviews for new product teams. Long enough to do real work; short enough that nobody could hide. Teams reported not just numbers, but what they’d learned and what they’d kill.
Result: less “we’ll fix it next quarter”, more continuous course correction.
Do this next:
Pick one product team and switch them to a 6-week cadence:
Week 0: define 1–2 outcomes and key bets
Week 6: show progress vs outcome, learnings, and explicit “stop/continue” calls
No decks >10 slides. No vanity metrics.
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If you had to review your core product every 6 weeks, what would you stop tracking immediately?

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@Shpigford Open source models, running in the background for grunt work, classifying data, re-purposing etc.
GIF
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Many indie hackers pour energy into building, then wonder why users don’t adopt new features.
The truth: building is only ~30–40% of the work. Getting the message out consistently is the rest.
Lessons from talking to other founders:
Common trap: Treating announcements as a one-off event instead of an ongoing loop. One big launch post, then silence until next time.
Better: Short, regular updates via multiple channels, X threads, email, in-app, changelog.
Another insight: Users forget or never notice changes unless you remind them in context (right when they hit the feature).
Simple habit that helps: After shipping, immediately draft 3 versions, one short social post, one email summary, one changelog entry.
Over time this builds momentum and trust: users see you’re actively improving things for them.
I’m exploring how to make that multi-channel output automatic and on-brand as part of my UpdateBerry build.
Pre-launch with 18 founding spots remaining at the $29/mo early rate before April 15.
Curious how you handle ongoing distribution? → https://updateberry. com

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@thekitze Checkout Kaszuby region during the summer, it’s a quick trip from Gdynia, great for camping, kayaking etc.
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🚀 Everything I’ve learned about launching SaaS & B2B products:
How to validate ideas, build fast, and scale profitably ↓
Join my monthly newsletter 👉 wesleyross.beehiiv.com/subscribe
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When you’re building solo, velocity on code is high but everything else competes for limited time and energy. Announcements often get deprioritized or rushed.
Honest realities I’ve faced and small shifts that helped:
Reality 1: Context switching kills momentum. Jumping from coding to marketing mode feels draining.
Shift: Block a short “announce window” right after a sprint ends, before starting new work.
Reality 2: No dedicated marketer means you wear all hats. Perfectionism makes it worse.
Shift: Aim for “good enough + consistent” instead of perfect. Ship the update, then iterate based on feedback.
Reality 3: It’s easy to assume users will notice. They usually don’t.
Shift: Over-communicate the “why it matters” in simple terms.
These lessons are directly shaping how I design the workflow in UpdateBerry, minimizing the busywork so you can ship code and be heard.
If solo announcement fatigue sounds familiar, come share your experience → updateberry. com

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Fair enough, I was thinking of getting a 3d printer for some small interior design things I want to bring to life, but jumping na learning 3d modeling from the ground up is just something I can't dedicate time to now.
Was hoping it "vibe model" it to at least a prototype.
I guess were not there yet 😄
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@WesleyRoss @novikoff none that weren't terrible. but it's been a while since i've tried!
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💅 clearly.md got a glow up courtesy of @novikoff!
amazingly it's fully vector + dynamic! dimitri absolutely knocked it out of the park.



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@cinamarina Switched from OpenClaw to Hermes, so far a better experience.
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In this day and age, I'd go with option #1.
I came from engineering > PM, now up-skilling on marketing, which doesn't come naturally.
Whereas a marketer can vibe code easily nowadays, worst case, take an online course on coding, it'll get them 80% there, and the rest they can learn while building.
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A tool for turning git commits into marketing assets.
It was a big problem for Product Marketers chasing down PMs/Devs for roadmap etc. at a big B2B SaaS I worked at.
Now that writing code via AI is speeding up, it's even more chaotic to keep up, so I'm looking to bridge that gap.
If you want to check it out: updateberry.com
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