@FourSigmatic As a best-selling author of four separate business books, here's a business lesson for you: Your checkout flow tricked me into an accidental subscription (I intentionally selected what appeared to be a one-time purchase). I only discovered it when the second box arrived.
Support replied quickly via text, but required me to pay return shipping before issuing a refund.
This was a missed opportunity. A simple goodwill refund + letting me keep the product would’ve turned me into a promoter — I could’ve shared the coffee with coworkers and likely created new customers for you.
Instead, I must orchestrate the return before receiving a refund. So instead of a win-win, you’ve created a lose-lose situation. Consider this in your future dealings with customers.
Small gestures build loyalty. Friction like this creates vocal detractors.
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