Jimena Cortes

@TimConley: It’s all about finding those hidden things that you already have access to. The creativity that you already have. The connections that you already have. All that you've got is valuable. marketingbehindcloseddoors.com/timconley #customerelationship

@TimConley: Most people can come up with ideas. They're just afraid to execute on them. marketingbehindcloseddoors.com/timconley #creativityisthekey #highlysuccessfulmarketing

Now you may need to get resourceful. You may need to find a friend who's a good photographer or hire a good photographer who can actually turn that concept— that idea—into reality. That's what I mean by creative. marketingbehindcloseddoors.com/timconley #highlysuccessfulmarketing

@TimConley: Creativity is the idea, the concept, the thing that is going to lead the way for this skill. It's like, “Oh, I've got this great idea for a photo. Well then how am I going to get that photo?” marketingbehindcloseddoors.com/timconley #creativityisthekey #highlysuccessfulmarketing

@TimConley: The better your creativity in your copy and your imagery, the better your campaigns are going to do. marketingbehindcloseddoors.com/timconley #highlysuccessfulmarketing

@TimConey: You're competing with everything out in the real world. Those things are all trying to take the attention of the person you need to pay attention to you. The only thing that's going to make the difference is creativity. marketingbehindcloseddoors.com/timconley #standout

@TimConley: You've got to get your audience's attention because you’re not just competing with your direct competitors. You're competing with everything on social media. You're competing with everything on Netflix. marketingbehindcloseddoors.com/timconley #highlysuccessfulmarketing

How is “creativity” the difference between good and great marketing? @TimConley: If you can't captivate someone's attention, you're not going to make any money. You've got to captivate them. marketingbehindcloseddoors.com/timconley #highlysuccessfulmarketing

When you're a smaller company, there are great things that you have at your fingertips to connect with your customers such as using social media. Even if you're scared, just show your expertise to your audience and let them decide for themselves. marketingbehindcloseddoors.com/timconley #

@TimConley's philosophy is, “little hinges swing big doors.” I heard this early in my career. What it means is that a handful of clients that pay you a lot of money swing a massive door for you, which is a #bigbankaccount. You can just do the math. marketingbehindcloseddoors.com/timconley

@TimConley: How many of those millions do you need to make several hundred thousand dollars a year in personal income? Just a handful. marketingbehindcloseddoors.com/timconley #highlysuccessfulmarketing

@TimConley: If we specialize and we actually know exactly what problem we solve, we’re able to tap into the abundance. How many software companies are there? Millions. marketingbehindcloseddoors.com/timconley #differentiateyourbrand

@TimConley: Being diverse means you need to be a specialist in a particular problem. What do all those different industries have in common with each other? What is it that you solve for them? That specialty might be your #differentiator. marketingbehindcloseddoors.com/timconley

@TimConley: Everything that you're doing is BRANDING. What you're doing is highlighting what they're already good at in a way that matters to their prospect and to their market. That's the epitome of branding, marketingbehindcloseddoors.com/timconley #customerelationship

If you want to create great marketing, you have to become a student of great brands, not just a student of marketing. A lot of people on the internet only study marketing from other internet marketers and they end up in this little microcosm of knowledge. marketingbehindcloseddoors.com/timconley

Infuencers are essentially portraying a character. But that character is a brand because their brand is about aspiration. Their brand is what people fantasize that they wish they could be. marketingbehindcloseddoors.com/timconley #customerelationship #highlysuccessfulmarketing

@TimConley: Even with “terrible” you're still better off than your competition because your competition is not doing it at all. marketingbehindcloseddoors.com/timconley #customerelationship highlysuccessfulmarketing

@TimConley It’s really interesting that you say that even though the video is terrible, the client still did it. He ended up getting a $15,000 job out of it. marketingbehindcloseddoors.com/timconley #customerelationship #highlysuccessfulmarketing

@TimConley It's not that clients don't know how to do it. They're just scared to do it. Once we get them doing it, they get leads. marketingbehindcloseddoors.com/timconley #customerelationship #highlysuccessfulmarketing

We’ve had our customers do this (the ones who are brave enough). The #1 thing that prevents them from doing this is that they're scared to record themselves or record the jobsite. They're just scared of it. marketingbehindcloseddoors.com/timconley #customerelationship