Bloom Consulting

Perception doesn’t always decline in a crisis. Sometimes it freezes. The “reverse halo effect” pauses decisions on tourism, investment & talent. Silence is never neutral. bloom-consulting.com/journal/the-cr… #NationBranding

Join us at the @citynationplace Americas and don’t miss our session, where we will share exclusive insights on how City Brands drive real economic impact. 📅 April 22nd | 15:40 PDT 🎤 Bloom Consulting session 👉 Register now and secure your spot #day-one-wednesday-april-22nd" target="_blank" rel="nofollow noopener">citynationplace.com/americas/agend…

Bloom Consulting’s CIO, Filipe Roquette, presented the Idanha-a-Nova case to five European cities within the @URBACT RE programme, highlighting how Place Branding drives real impact. More: bloom-consulting.com/journal/idanha… #PlaceBranding #CityBranding #URBACT

📅 April 27th, 2026 | 2:30 – 6:00 PM EST 📍 In person: 7 East 12th Street, Conference Room 321, New York City 💻 Remotely via Zoom ID: 971 9029 9760 🍽️ Catering will be provided 👉 RSVP via Google Form: docs.google.com/forms/d/e/1FAI…

Launch of Nation and #PlaceBranding book. 📅 April 27th, 2026 | 2:30 – 6:00 PM EST 📍 In person: 7 East 12th Street, Conference Room 321, New York City 💻Remotely via Zoom ID: 971 9029 9760 🍽️Catering will be provided 👉 RSVP via Google Form: lnkd.in/eRHVpZMT

Part II is now live! Discover why managing perception in times of crisis is a strategic imperative. Read the article: bloom-consulting.com/journal/the-cr… #NationBranding #PlaceBranding #DigitalIdentity

Join us in New York! 👉 RSVP via Google Form: forms.gle/ZznPeGVbbPSwdr… #NationBranding #PlaceBranding #CityBranding #BloomConsultingJournal #NYU #NYUTischCenter #NYUSPS #WeAreSPS

When embedded in policy, Place Branding becomes a real driver of reputation and long-term impact. Read more: bloom-consulting.com/journal/a-poli… #PlaceBranding #NationBranding #CityBranding

Why do some Cities in the United States and Canada consistently outperform others in tourism, investment, and talent attraction? At the City Nation Place Americas Conference on April 22nd, we will present exclusive insights. #NationBranding #BloomConsulting #CityNationPlace

How will Nation and City Branding evolve between 2026–2030? Read the full article: citynationplace.com/the-future-of-… #NationBranding #CityBranding #PlaceBranding

In this article Jose Torres examines the unexpected Nation Branding opportunities this crisis has created, from diplomatic maturity to the collapse of the desert cliché. 👉 Read Part 1 here: bloom-consulting.com/journal/the-cr… #NationBranding #PlaceBranding #GCC #BloomConsultingJournal

Digital Identity increasingly shapes how people perceive places. Before visiting, investing, or relocating, audiences search online. What do you think most shapes a place’s Digital Identity today? Vote and share your thoughts below. #DigitalIdentity #NationBranding #CityBranding

Explore the policy perspective behind successful Place Branding in the Bloom Consulting Journal: bloom-consulting.com/journal/a-poli… #PlaceBranding #NationBranding #CityBranding #PublicPolicy #BloomConsultingJournal

Today, Jose Torres and Dr Keith Dinnie shared insights on how to develop Place Brands with students from The American University of Paris. Thank you to all the students for the thought-provoking questions and great energy! #NationBranding #CityBranding #PlaceBranding

Head over to #BloomConsultingJournalto read the new article by our CEO, Jose Filipe Torres, and find out why the most powerful perception shifts are rarely planned. Read now: bloom-consulting.com/journal/the-cr… #NationBranding #PlaceBranding #GCC

What does 10 years of Place Branding look like in data? Explore the full story behind Idanha-a-Nova’s transformation in the Bloom Consulting Journal: bloom-consulting.com/journal/idanha… #PlaceBranding #CityBranding #BloomConsultingJournal

This insight captures a fundamental truth of #NationBranding and #CityBranding. Building a strong #PlaceBrand requires sustained strategy, governance, and alignment between perception and reality. Explore the book: link.springer.com/book/10.1007/9… #BloomConsultingBooks

In our latest #BloomConsultingJournal article, we explore why governance, political continuity, and stakeholder alignment are essential for building strong Nation and City Brands: bloom-consulting.com/journal/a-poli… #NationBranding #CityBranding

Nation Branding requires structure, research, alignment, and consistency. But when results fall short, what is usually missing? Vote and share your perspective in the comments. #NationBranding #PlaceBranding #CityBranding #CountryBranding

D2 Digital Demand © tracks what people seek about your Nation across 5 objectives. Demand comes before decisions. bloom-consulting.com/journal/d2-dig… #NationBranding #DigitalDemand