Emma Thompson-O'Dowd

Sexual Harassment being discussed on #bbcqt All women and girls have the right to feel safe in public spaces #CrimeNotCompliment

We are delighted to announce an exciting new partnership for Women in Sport with @Vitality_UK! This partnership is aimed at closing the gender play gap and empowering women to prioritise their health and happiness through sport. Read more at: ow.ly/WHio50C5PzF

Love the new campaign! Looking forward to seeing the #TimeTogether stories of teenage girls and their mum

Great to hear ⁦@BBCSport⁩ will be showing multiple women’s sports events this Saturday! bbc.co.uk/sport/54219485

HER Spirit has launched a new movement encouraging women to build a healthier lifestyle habits! ‘Your Best Year Yet’ was inspired by research like ours that found women are disproportionately impacted by lockdown due to juggling responsibilities. ow.ly/CrIG50BsEqK

Government to be urged to tackle 'deeply misogynistic behaviours' in British sport during Commons debate | @JWTelegraph telegraph.co.uk/womens-sport/2…

It’s great to hear this news this morning! Women's FA Cup: Investment shows 'power' of women's football - BBC Sport bbc.co.uk/sport/football…

In her latest guest blog, @LetesiaG explores the resilience of the women of colour working in sport she interviewed. She also considers how the #sports sector can support them better & work to dismantle systemic racism within the sector. womeninsport.org/opinion/champi…

@Womeninsport_uk @silverfitorg My mum and my daughter did something similar by themselves during lockdown. Good for both of them in terms of motivation and having something to bond through.

@Womeninsport_uk It was really interesting to hear from guest speakers @silverfitorg saying about their multigenerational campaign #silverfit10challenge which involves grandparents and grandchildren setting challenges they could do whilst socially distanced

Q2. We know that spending time with friends and family is a key motivator for women in later life to be active. How can we use the social element of sport to engage women in later life to participate? #WomeninSportChat

@Womeninsport_uk Finding or identifying opportunities suited to them. Some activities advertised for women over 55 can appear too sedate or gentle but then others may appear too competitive or not suited to beginners

Q1. What are the biggest barriers to getting involved in sport and exercise that you think women in later life can face? #WomeninSportChat

Following on from the launch of our Lockdown Research we're holding 3 Virtual Events to discuss the implications for Sport, Exercise & Movement. Want to find out more about what the research means for your organisation? Sign up here: ow.ly/Rb7g50AAPOM #WomeninLockdown

@Womeninsport_uk I have liked @Plastic_Patrol offers, imagery and messaging.

Last question! Q4. Can you share any great examples of marketing sport to women that you've seen recently? What marketing was it that perhaps inspired you to try a new activity? ⚽🎾⛸️🥊 #WomeninSportChat

@Womeninsport_uk I believe it’s important to communicate any ongoing costs. An offer advertised as free for the first few weeks can leave ambiguity over what the ongoing financial implications are and can be a barrier for many women.

What about CONTENT... Q3. What considerations do you make when designing your marketing? 📰✏️ How important is it to tailor the language and imagery to engage women from different backgrounds? #WomeninSportChat

@Womeninsport_uk Principle 1 of @AllForActivity Talk to Me principles is ‘My Channels’ which highlights use of channels people already trust.

Next question... Q2. From word-of-mouth, to social media and emails - which marketing channels have you found most successful? 📱✉️👄 Are certain channels more effective at engaging specific audiences of women? #womeninsportchat

@Womeninsport_uk At my club we utilised existing participants as the influencers. We set them the challenge to spread the word and recruit friends and colleagues. The person who recruited the most would win a gift card.

Let's talk about influencers! These can range from family and friends, existing members of a sports club, to high profile elite athletes. Q1. How have you used influencers in your marketing to engage women and inspire/motivate them to get involved? 👭 #WomeninSportChat

Don't forget to join us for our Marketing Sport To Women #womeninsportchat today at 12pm! We'll be talking about influencers, marketing channels, designing content and more. Set your alarms! #TwitterChat

@Womeninsport_uk I like examples that have been built into girls existing habit of meeting up in a local area and through engagement adding something like a couch to 5k

Q4. Another of the 8 Principles for Success looks at designing activities that tap into teenage girls' existing behaviours. How do you think we can use what is already fun and exciting for them and reframe sport to fit within this? #WomeninSportChat #ReframingSport

@Womeninsport_uk In my touch rugby team, one of the teenage girls was the most frequent attender of any of our participants. We celebrated that in front of the whole group and gave her some gift vouchers.

Q3. Our #ReframingSport for Teenage Girls research found that giving girls a clear emotional reward from sport is key - rather than just focusing on winning or losing. Can you share any examples from your experience of celebrating 'moments of pride'? #WomeninSportChat

@Womeninsport_uk When I signed up to a new activity, I had such a lovely welcoming email it really helped put me at ease to attend.

Q2. Can you share a positive experience of when you attended a sport session or club for the first time? If not, how would you try and create that positive first experience, to influence whether a teenage girl returns to your activity? #WomeninSportChat #ReframingSport