
I found my path to art quite unexpectedly. Ten years ago, I was working in account management in an ad agency. However, I felt the need to shift my career and pursue my passion for graphic design. With a mass communication degree and an artistic sense that was more intuitive than technical, I was determined to create a career in the creative industry.
I explored various art forms and found myself drawn to contemporary art. Pursuing a career as an artist can be financially challenging, with a long incubation period before artists receive recognition and financial success. However, the rewards of creating meaningful work are immeasurable. I approached art as a potential profession. Starting from a place of passion is crucial, but as I delve deeper into the art world, I see myself falling in love with the work.
I love site-specific installations as a medium. It's about creating art that complements the space and using materials available in the surroundings. It's a creative and technical process that requires attention to detail and patience. I spend time staring at the work and making small adjustments to perfect it. However, it's not always easy to balance it with self-care. After I finish a piece, I often feel exhausted, and I need to remind myself to take a break.
For my dissertation, I began exploring the word 'flow'. For example, I would freeze an icicle, and watch as paint dripped onto the canvas, showing that as a visual. Or, I would inject colour into transparent water and watch how it flows slowly. During this time, an artist friend said that all the experiments are controlled and I need to be in the flow to challenge myself. Her words stuck with me, and I realized that the way I approached my work was very clinical and focused on the output rather than the process. I started making flow an integral part of every project, whether it's an action or an expression. I try to let go of the need to control and allow my creativity to flow freely.
Shashwath, 31, on making art.
We, at Equal, believe that your identity goes way beyond your ID. While we manage the first two letters for you, welcome to a page where you can speak about the rest.
English