Melissa Rodriguez

@CivicScience @reeses peanut butter eggs going strong for the lead in most favorite Easter candy.

Happy Easter! While it may not top the holiday charts, over 70% of U.S. adults are celebrating today — many with a favorite Easter candy in hand. Dive into our latest infographic for more egg-citing holiday insights ⬇️ hubs.la/Q03hXTHH0

More Americans are practicing self-care today than they did five years ago, but they wish they could practice it more than they currently do. #selfcare #wellbeing civicscience.com/more-americans…

Compared to the participants who were more active throughout the day, participants who spent more time #sitting: - Had higher levels of muscle soreness - Perceived workouts to be more challenging - Took longer to regain their strength #exercise themanual.com/fitness/is-too…

You don’t need a $7M Super Bowl ad to steal attention. You just need creativity. 🎯 Here’s how to hijack trending topics like the #SuperBowl and turn them into free traffic for your brand. 🧵👇

Check out these 3 key trends from our latest GLP-1 data: 1. One-half of GLP-1 users plan to stay on the medication either long-term or indefinitely. 2. GLP-1 users are upping their spending on groceries and clothing. 3. Plus more ⬇️ hubs.la/Q035PHq50

35 fitness & wellness brands made ⁦⁦@Entrepreneur’s⁩ Franchise 500, highlighting the industry’s growth! Crunch leads the pack for the second year straight. Franchising remains a strong play in the fitness business. #Fitness #Franchising #Gym athletechnews.com/crunch-fitness…

Chart of the day: Dry January participation falls amid rocky start to the new year, with Gen Z leading the decline. Full story: hubs.la/Q033pZXG0

With 5.8% annual growth, physical activity will exceed $1.41 trillion by 2028. Fitness isn’t just a sector; it’s the engine driving the #wellness economy forward.

Physical activity is a $1.06 trillion global powerhouse, catalyzing growth across the $6.3 trillion wellness economy. 💪 Thanks to @Global_GWI's latest Wellness Economy Monitor, here's how fitness drives 10 key sectors. 👇

Traditional & Complementary Medicine (T&CM) 🌿 Yoga, tai chi, and acupuncture are staples in T&CM. Fitness operators leveraging these practices attract broader health-focused audiences.

Personal Care & Beauty 💄 Sweat-proof skincare, anti-chafing creams, and other fitness beauty products offer retail partnership and sales opportunities for gyms.

Workplace Wellness 💼 On-site fitness boosts productivity, reduces absenteeism, and strengthens the workplace wellness sector. Win for employers and fitness operators alike.

Wellness Tourism ✈️ Fitness-driven travel is booming: hiking retreats, yoga escapes, marathon trips. Gyms extending their brands into tourism unlock exciting growth opportunities.

Thermal/Mineral Springs ♨️ Destinations offering fitness and water-based recovery services open doors for gym retreats and event-based programs, creating unique member experiences.

Spas 💆‍♀️ The rise in recovery services—massage, sauna, cryotherapy—drives spa demand. Gyms with recovery amenities or spa partnerships meet consumer needs for renewal.

Public Health, Prevention & Personalized Medicine 💊 Preventive health trends and the longevity movement cement fitness as a key player in healthcare, linking exercise to long-term wellness.

Healthy Eating, Nutrition & Weight Loss 🍎 Partnerships with supplement brands or meal services create seamless extensions of the member experience. A win-win for gyms and health-conscious consumers.

Mental Wellness 🧘 Mind-body modalities like yoga and Pilates bridge fitness and mental health. Integrating holistic offerings helps fitness operators tap into this booming market.

Wellness Real Estate 🏠 Fitness-focused residential developments and mixed-use spaces with gyms and studios shape wellness real estate. Proximity to health-conscious communities boosts gym attendance and member engagement.