Florian Kaefer

Last item in our most recent issue is a #bookreview of @floriankaefer's "An insider’s guide to place branding: Shaping the identity and reputation of cities, regions and countries" link.springer.com/article/10.105…

@SustLeaders @RGEHammond @greentraveller Such a great journey, we've come a long way since humble beginnings 8 years ago. Thanks Richard for the great video 🙏

Since 2014, it has been an incredible journey collecting ideas,experiences & advice on #sustainability & #regenerativetourism. Join us as our founder @floriankaefer explains how we came to be what we are today. Video credit @RGEHammond from @greentraveller youtube.com/watch?v=rn3O7J…

🎙️When the interviewer gets interviewed🎙️ @floriankaefer shares his insights on the current state of #sustainability in tourism and discusses his latest book "Sustainability Leadership in Tourism". sustainability-leaders.com/florian-kaefer/ #sustainabletourism #communications #entrepreneur

Thanks @SustLeaders and @floriankaefer for including my insights on responsible travel writing and community storytelling in your latest book - Sustainability Leadership in Tourism! #sustainabletourism #travelwriting

⏳How can cities, regions, or countries overcome image challenges? ⏳How to bridge perception gaps? Our panel of place branding specialists shares their expert views here: placebrandobserver.com/how-to-overcom… #cityimage #countryimage #imagemanagement #placebrand #placebranding

Honored to be included in the new book “Sustainability Leadership in Tourism”, edited by @floriankaefer, founder of @sustleaders #tourism #sustainability #leadership instagram.com/p/CikIl5huGyg/…

“If you only read one book on #placebranding, let @floriankaefer's An Insider’s Guide to Place Branding be the one. This is without doubt the best long-read on the topic.” - @martinboisen, Lecturer at @univgroningen & an Independent advisor For more info: lnkd.in/dsEyCjBA

** New book alert ** The professional guidebook Sustainability Leadership in Tourism by @floriankaefer has just been published! Find out more about the book and how to purchase here: sustainability-leaders.com/book-sustainab… #bookstoread #booksintourism #responsibletourism

Please meet people who are interviewed by @floriankaefer, founder of @SustLeaders in his new book - Sustainability Leadership in Tourism. #sustainability #sustainabletourism #leadership

“An Insider’s Guide to Place Branding by @floriankaefer provides an excellent, wide-ranging overview of the multiple facets of #placebranding.” - Keith Dinnie, author of Nation Branding – Concepts, Issues, Practice Grab your copy today. bit.ly/3Bgm2rB

My book at @uni_li. Looking good, what do you think? #placebranding @PlaceBrandOBS

Orte als Marken. Durch #PlaceBranding zu mehr #Nachhaltigkeit? Danke für das Interview! schleswig-holstein.sh/blog/2022/05/1… via @Schleswig-Holstein

Cities & countries seeking an economic makeover try various methods to improve their image to boost #perception & #economicdevelopment. We wanted to know examples of such initiatives, find out what our panel of #placebranding specialists had to say. bit.ly/3wjeTT6

How does #sustainability impact country brands and their #softpower? 🎙️ Listen to our founder @floriankaefer's latest podcast where he explores the topic, similar to the talk he recently gave at @BrandFinance's Global Soft Power Summit 2022. 🎙️ bit.ly/3uIn0bj

@BrandFinance @PlaceBrandOBS Thank you for this opportunity to share my thoughts on the topic of #sustainability and #nationbrands #softpower. Thanks @davidhaighbrand for the invitation 🙏

"Linking #sustainability with nation branding can be tricky. But also hugely rewarding and profitable." @floriankaefer, @PlaceBrandOBS shares insights from his research on #brand #NewZealand. Join the Global #SoftPower Summit 2022🌎 live: us02web.zoom.us/webinar/regist…

Our Global Soft Power Summit 2022 with @guyverhofstadt, Former Belgian Prime Minister, Member of the @Europarl_EN and Co-Chair of @CoFoEU is happening now: us02web.zoom.us/webinar/regist… Global Soft Power Index 2022: brandirectory.com/globalsoftpower Join the discussion! #SoftPower

An Insider’s Guide to Place Branding authored by TPBO founder @floriankaefer is now available at discount. Visit the below link & use the code Dd027YOAY4NNCX to avail of the discount. bit.ly/3KIAQAC #placebraning #sustainability #SoftPower #NationBranding

What are the challenges of linking #sustainability and #SoftPower? Join the discussion alongside @jeffgturner, @DSM, @floriankaefer, @PlaceBrandOBS and Robert Haigh, Brand Finance. Join the Global #SoftPower Summit 2022🌎 live: us02web.zoom.us/webinar/regist…

New podcast alert! What are the key trends & priorities which will impact the work of #placebrand managers in 2022? @floriankaefer shares key insights in the latest podcast - Episode 12. placebrandobserver.com/podcast/ #placebranding #sustainability #digitalnomad #talentattraction