iMod™ Digital

AI is reshaping ads-faster creative, rapid testing, and personalization at scale. In 2026, winners blend AI efficiency with human strategy, storytelling, and brand voice. Real edge = creative skill, not just tools. socialmediaexaminer.com/ads-and-ai-lev…

The March 2026 core update finished rolling out today after 12 days and 4 hours, completing Google’s first broad ranking update of the year: searchengineland.com/google-march-2…

Sinead Bovell & Gary Vee on the possible decline of social media: AI is messy now but transformative, younger audiences are shifting away, and creators must adapt. The future may be immersive, experience-driven content beyond traditional platforms. youtube.com/watch?v=sUvWVF…

This is the second Google algorithm update announced in 2026: searchengineland.com/google-march-2…

Advertisers are already frustrated with ChatGPT’s ad rollout 👀 Early results? Unclear performance + lower engagement. Big questions remain around access, transparency, and user experience. Huge long-term potential - but still finding its feet. cnbc.com/video/2026/03/…

AI is transforming search and content—but there’s a darker side. From AI-generated "slop" to bias and trust issues, the rush to automate content could damage the web itself. A thoughtful read from Moz: moz.com/blog/dark-side…

LLM traffic is still small, but it converts extremely well. New data shows AI referrals make up under 2% of traffic, yet conversion rates can reach ~18%. A signal that AI discovery is becoming increasingly important. searchengineland.com/what-13-months…

In 2026, content marketers aren’t just writing blogs. They're expected to own visibility across search + AI, and prove real business impact. We analyzed 8,000 US job listings to see how the role is evolving (skills, salaries, AI expectations & more): semrush.com/blog/content-m…

OpenAI confirmed today that it’s rolling out its first live test of ads in ChatGPT, showing sponsored messages directly inside the app for select users: searchengineland.com/openai-starts-…

The article from Semrush explains that search engine results pages (SERPs) showing both AI Overviews and Google Ads have surged dramatically, growing by over 394% in 2025, as Google adjusts how it monetises AI-powered search results: semrush.com/blog/serps-wit…

Google releases February 2026 Discover core update: searchengineland.com/google-release…

Ben Heath brings you this helpful look at how to build better social ads. He brings more than $200,000,000 in ad spending as experience, and uses what he’s learned to personally review and offer advice: youtube.com/watch?v=487xP7…

The debate about AEO/GEO centers on whether it’s a subset of SEO, a standalone discipline, or just standard SEO. Deciding on where to plant a flag is difficult because every argument makes a solid case: searchenginejournal.com/a-little-clari…

Up to 29.5% of Google AI Overviews cite YouTube, making it the top domain overall (BrightEdge). That’s a 200× lead over Vimeo (0.1%). Even AI tools like ChatGPT & Perplexity heavily reference YouTube. searchengineland.com/youtube-seo-ai…

The SEO vs. GEO debate is a distraction. As discovery fragments across Google, ChatGPT, and social platforms, brands need unified visibility measurement — not separate strategies. Visibility has become fragmented across new and increasingly popular: searchengineland.com/guide/seo-vs-g…

Over 9,000 marketers were asked what they're doing with their SEO budget for 2026, the results speak for themselves. We're experiencing exactly the same thing at iMod Digital.

GaryVee interviews Mick Hunt about the future of content - they go all-in on why people are stuck, how "interest media" has changed the entire game, and why your niche is you. They talk entitlement, fear, content strategy, and so much more: youtube.com/watch?v=Ehp0Rj…

Wonderful to end the year, receiving this from one of our long-standing clients.

Googlebot once again generated more traffic than any other crawler in 2025, according to a new Cloudflare report. It outpaced every search and AI bot as Google continued crawling the web for search indexing and AI training: searchengineland.com/googlebot-craw…

Google today released the December 2025 core update: status.search.google.com/incidents/Dsir…