keichan

Korea’s four major agencies, YG, HYBE, SM, and JYP are teaming up to launch a massive new K-pop festival aimed at surpassing Coachella, the world’s largest music festival. the joint project, called “Phenomenon” will feature artists from all four agencies. Chairman Park Jin-young has set the goal of building a world-class K-pop concert venue and creating a global festival that goes beyond Coachella. after two years of preparation, the festival will be held annually in Korea starting December 2027, then expand into a worldwide tour of major cities from May 2028.