Prefinery

The moment you launch your product is crucial. Make sure you create anticipation and then, launch it with a bang!

What if I told you a pre-launch campaign could make all the difference? How big could your company get if you do the right thing? 🚀💯

"There are costs and risks to a program of action, but they are far less than the long-range risks and costs of comfortable inaction.”

“All innovation begins with vision. It’s what happens next that is critical.” @jasonfried

“Build an audience. Speak, write, blog, tweet, make videos—whatever. Share information that’s valuable and you’ll slowly but surely build a loyal audience.” @jasonfried

"It’s not about ideas. It’s about making ideas happen." @scottbelsky

“Share information that’s valuable and you’ll slowly but surely build a loyal audience. Then when you need to get the word out, the right people will already be listening." @jasonfried

“We must focus our energies exclusively on producing outcomes that the customer perceives as valuable.” @ericries

“Ideas are cheap and plentiful. The original pitch idea is such a small part of a business that it’s almost negligible. The real question is how well you execute.” @jasonfried

“All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences.” @jasonfried

"The question to ask about an early stage startup is not 'is this company taking over the world?' but 'how big could this company get if the founders did the right things?'" @paulg

"Startups take off because the founders make them take off. There may be a handful that just grew by themselves, but usually, it takes some sort of push to get them going” - Paul Graham

A wise man once said: "Focusing is about saying no." – Steve Jobs

The best lesson I’ve learned in entrepreneurship: Success isn’t a result of working harder or smarter. It’s a result of working on the right things.

Smart marketers realize the best way to beat the algorithm on any channel is to stay focused on creating content their audience really wants.

Your content isn't *performing* because you aren't *informing* others about it.

In startups, you’re never “spending” money on community You’re “investing” in community Small nuanced difference, major mindset difference

Every startup has acquisition as a backup plan, except for the ones that win.

Spend less time trying to impress your industry and more time impressing your customers.

"The best way to do something 'lean' is to gather a tight group of people, give them very little money, and very little time." – Bob Klein, chief engineer of the F-14 program