
xinxin83
4.4K posts



大家对“spaceX上市第一天一定会高开低走” 这一点一致到这种程度。那我就反向赌了,坚定持有信维






Inside Gap’s Catastrophic Attempt to Replace the Iconic Blue Box. Trey Laird and his agency, Laird + Partners, attempted to "evolve" the Gap identity, moving away from the iconic 1980s "blue box." Laird’s vision replaced the classic serif font with Helvetica, tucking a tiny, gradient blue square behind the "p." The goal was to signal a transition from a classic American brand to a modern, digital-first retailer. The result was a marketing catastrophe. Public backlash was instantaneous, with fans decrying the design as "cheap" and "corporate." The blunder reportedly cost Gap roughly $100 million in design fees, marketing materials, and lost momentum. Under immense pressure, Gap scrapped the new look after just six days. Today, Laird’s design remains the ultimate cautionary tale of how a "modern" rebrand can accidentally erase decades of hard-earned brand equity. #logodecks



















