Chiththarthan | சித்தார்த்தன் | 'Chitti'

Drop your best sunset photo. Just a pic, no words required.

India’s fast-moving consumer goods (FMCG) sector delivered a resilient performance in the fourth quarter of the financial year 2026, clocking double-digit growth across several segments, writes Kishan Singh from @BWBusinessworld businessworld.in/article/india-…

Ananya Panday has been appointed as the brand ambassador and social media manager for @LimcaOfficial. A new campaign titled "Feel the Tazgi" has been launched featuring @ananyapandayy.

I’m so upset… My Kindle is fifteen years old. It still works fine, and I want no other. I read a lot, and this is the only e-reader that doesn’t hurt my eyes. None of the new models have a screen that so perfectly mimics paper. And now Amazon is forcing me to buy a new one. 😡 I don’t need a touchscreen or sound, and I definitely don’t want adverts! 🤬 The timing couldn’t be worse either… I can’t afford it right now. ☹️ I guess I won’t be buying more ebooks for a while... I’ll just have to read the ones I already have.

It's Sixxx #RCBMatch

Kohli miscues another slog and Dube puts down a simple chance and Khaleel cups his head in disbelief.

A tree once introduced to fight drought is now a growing ecological crisis in Tamil Nadu. Prosopis Juliflora (Seemai Karuvelam) has spread uncontrollably, damaging water bodies and biodiversity. After 11 years, the Madras High Court is now pushing for strict execution. Will this finally solve the problem? @dsureshkumar takes a look thehindu.com/videos/shows/w…

Someone called Project Hail Mary as space la meiyazhagan

Post a picture YOU took. Just a pic. No description

Post a picture YOU took. Just a pic. No description

Do you guys know about this? And no one told me?

India’s forests are, among other things, forests of memories. Memories of lives and times gone by. In this HT piece, I explore how the memory of elephants working alongside their human companions lingers on in the forests they once lived, played, worked, and died in. A short 🧵

Post a picture YOU took. Just a pic. No description

"Still round the corner there may wait a new road or a secret gate, and though I oft have passed them by, a day will come at last when I shall take the hidden paths that run west of the moon, east of the sun. " - Frodo Baggins Lord Of The Rings, J. R. R. Tolkien

Went down the rabbit hole on this. Your brain treats a physical book like a landscape. It builds a spatial map of the text, the same way it maps trails, rooms, and city blocks. When you scroll on a phone, that map breaks apart. Seven large-scale research reviews and direct brain scans confirm what you already feel. A 2023 study in PLOS ONE attached brain-activity sensors to children’s heads while they read the same text on paper and on screen. Paper reading produced fast brain waves, the pattern linked to focused attention. Screen reading shifted the brain into slow waves, the pattern linked to mind wandering and daydreaming. Same kids. Same words. Measurably different brain states. A separate 2022 study from Showa University in Japan scanned the front of the brain, the area that manages focus and comprehension, during phone versus paper reading. Smartphones sent that region into overdrive, meaning the brain was straining just to keep up with basic processing. Paper reading produced a moderate load that triggered natural deep breathing, which helped regulate brain function and sustain focus. The phone suppressed that breathing pattern entirely. Since 2017, researchers have published seven major reviews combining hundreds of individual studies. Six of seven reached the same conclusion: people understand less on screens. A 2018 review of 54 studies and 170,000+ participants, literally titled “Don’t throw away your printed books,” found paper outperformed screens across the board for non-fiction. A 2024 follow-up with 49 more studies confirmed it. The gap has grown steadily every year since 2001. Being a “digital native” doesn’t help. The best explanation is how your brain tracks where you are. Your short-term memory can only juggle about 7 things at once. A physical book gives you constant location cues: the weight shifting from right hand to left, where a paragraph sits on the page, how thick the remaining pages feel. Your brain hands off the “where am I in this text?” job to those physical signals, leaving more room for actually understanding what you’re reading. On a phone, every screen looks identical. Your brain has to track position and process meaning at the same time, and something gives. A Norwegian eye-tracking study analyzing 25,000+ individual eye movements found screen readers processed text more shallowly. The students had no idea they were reading differently. In 2019, nearly 200 reading scientists from 30+ countries signed an open letter warning that screen reading was degrading deep comprehension. Since then, Scandinavian countries, among the most digitized school systems on Earth, have started putting physical books back in classrooms.

Umberto Eco, who owned 50,000 books, had this to say about home libraries: "It is foolish to think that you have to read all the books you buy, as it is foolish to criticize those who buy more books than they will ever be able to read. It would be like saying that you should use all the cutlery or glasses or screwdrivers or drill bits you bought before buying new ones. There are things in life that we need to always have plenty of supplies, even if we will only use a small portion. If, for example, we consider books as medicine, we understand that it is good to have many at home rather than a few: when you want to feel better, then you go to the 'medicine closet' and choose a book. Not a random one, but the right book for that moment. That's why you should always have a nutrition choice! Those who buy only one book, read only that one and then get rid of it. They simply apply the consumer mentality to books, that is, they consider them a consumer product, a good. Those who love books know that a book is anything but a commodity."

Water is at the heart of every beverage we make and every community we serve. At @HCCB_Official, we recognize that water is local, so we work alongside communities to prioritize what matters most to them. #HCCB #AccesstoCleanDrinkingwater #CommunityPartnership #WASH

guys my god. I went to my local farmer’s market and this guy built a bookstore in the back of a truck. this is the coolest guy of all time.

Yuko Shimizu - Fighting back the male gaze