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Diffraction 🌊

Diffraction 🌊

@DiffractAgency

Creating waves in the influencer marketing industry with data-driven strategies 🌊 working in partnership with TikTok LIVE // Join us!👇🏽

Tham gia Temmuz 2022
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Diffraction 🌊
Diffraction 🌊@DiffractAgency·
It’s almost time! April 5 - 7 we will be at @NABShow tackling creator led content productions for TV! Huge moment for @BricksOBrian wish him luck!
Brian Saviano@BricksOBrian

I'M PITCHING A "TV SHOW!" 📺 I'll attend @NABShow and share my vision for an interactive, personality-driven show for linear television and online distribution. I'm excited to showcase my ideas to industry leaders at this event. SEND THE GOOD VIBES! 🥳

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Joseph Sottile 🌊 | Diffraction
Joseph Sottile 🌊 | Diffraction@Joesott·
Cool to see this picking up. We've been running the live show strategy with 300+ creators for over a year now. The shift is always the same. Creators who build a show with identity, structure, and audience participation grow. Creators who "just go live" stay flat. @GeoJackHD went from 5 viewers to 400+ average during his shows. 4.1M impressions last month. Five named weekly shows. Same framework. Early last year we started deploying it and Jack was one of our first creators to really jump into this. His Creator Showcase in the Video Archive is a massive resource to see the early version -> where he is at today. The @DiffractAgency Academy Resource Hub relaunch is happening this week, we're opening up how we teach this + 8 weeks of programming and new resources from over 3 years of research, development, and trials.
Joseph Sottile 🌊 | Diffraction tweet media
Ashni@ashnichrist

"Just multistream everywhere" Streamers are given this advice constantly, but I've been a streaming strategist for 13 yrs. Multistreaming does NOT make sense for everyone and should not be the standard advice Met with @Joesott last week (awesome guy!), CEO of a streaming agency. He grew a normie creator from 4 -> 400 viewers recently He did this by using the Live Production framework I've been sharing: - build a show with ~3 segments - plan clips intentionally - recurring interstitials to engage with chat **Watch the TBPN video on my YouTube channel for a deep dive into how to build this** The reason multistreaming doesn't always work: - fragments the viewing experience for content that needs cohesive engagement - platforms need consistent effort across multiple features for your account to be picked up in algo (can't post & ghost or stream & bounce) - platforms have different viewers that want different content, your show won't work everywhere Multistreaming is great for data collection and for top 1% streamers, but telling every creator to be on every platform is bad advice If you are a gamer: YouTube, Twitch, Kick If you are in tech: YouTube, X, LinkedIn If you are big personality / strong shorts creator: YouTube, TikTok, IG Everyone should stream on YouTube, the other channels should be determined by audience, platform-content-fit, current audience size 3 platforms will be too much for some shows Stop streaming everywhere & focusssss

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Diffraction 🌊
Diffraction 🌊@DiffractAgency·
@Joesott Waiting for you to hit go on the Academy campaign … we await you o’ captain, my captain
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D O M I N I O N V T
D O M I N I O N V T@DOMINIONVT·
A cinematic trailer for my TikTok live battle Sunday at 830 PM PST HOPE TO SEE YOU THERE LINK IN BIO
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Joseph Sottile 🌊 | Diffraction
Joseph Sottile 🌊 | Diffraction@Joesott·
Per the TikTok LIVE CN Summit: This is the year for - gamers building unique show like segments - original musicians, DJs, indie, bands, etc. - entertainment battlers - standout talent creating near TV level productions on a recurring basis. It’s no longer passive. Huge opportunities for creators building. Always happy to help get you centered and wave going. 🌊🌊
Streams Charts 🇺🇦@StreamsCharts

Major livestreaming platforms in 2025 ▶️ @YouTube: 56.7B Hours Watched (~47% market share) ▶️ @tiktok_us Live: 35.3B HW ▶️ @Twitch: 18.0B HW, ~10% YoY decline ▶️ @kick: 5.1B HW, fastest growth in the market Full 2025 platform dynamics 👉 streamscharts.com/news/livestrea…

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Joseph Sottile 🌊 | Diffraction
Joseph Sottile 🌊 | Diffraction@Joesott·
Launching a bunch of new features and prepping our first clipper campaign for @HeyStreamGenie Budget is over $40,000 that will be paid out to creators. Be on the lookout and dare I say checkout SG 😈 Very excited for what we’re building for creators!
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Joseph Sottile 🌊 | Diffraction
Joseph Sottile 🌊 | Diffraction@Joesott·
Day 1 at TikTok LIVE Fest Global Finale / LIVE Summit / TikTok for Gaming Summit: gaming-focused + Korean BBQ. Had high-level convos w/ the TikTok Gaming team about: 🌊 helping gamers grow 🌊 the gap between new → rising → established creators 🌊 publishers + creator programming 🌊 the content quality issue Diffraction will be working w/ the Gaming team to co-create more opportunities for gamers + agencies and further education + strategy. If you’re a gamer (on TikTok or not), let’s chat we’re building a full year of programming + tools to help you grow a real community (not spikes that disappear). What you can do right now: ✅ remove the “starting soon” screen you have ~30 seconds to catch someone’s attention and content distribution starts as soon as you hit go live. Start immediately. ✅ prioritize interaction + entertainment > gameplay ✅ stop copying “high performing” and create what you love. You are stifling your potential by being unoriginal. ✅ value > quantity (no value = no growth)
Joseph Sottile 🌊 | Diffraction tweet mediaJoseph Sottile 🌊 | Diffraction tweet mediaJoseph Sottile 🌊 | Diffraction tweet media
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Diffraction 🌊
Diffraction 🌊@DiffractAgency·
@GeoJackHD You’re absolutely amazing, super proud of what you’re building!
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GeoJackHD
GeoJackHD@GeoJackHD·
@DiffractAgency Have definitely built something special! Thankyou to you guys and everyone at Diffraction for helping me find my step as a creator!
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Diffraction 🌊
Diffraction 🌊@DiffractAgency·
Super important concept! If you’re wondering what this looks like, we have a dope creator showcase with @GeoJackHD on Diffraction Academy. Jack shares how he turns his content from concept to show stemming from his passions and long term goals! 🔗: academy.tiktoklivestream.com/c/education-re…
Diffraction 🌊 tweet media
Joseph Sottile 🌊 | Diffraction@Joesott

Don’t be afraid to create something you care about. Shoot not even passionate, just show people you’re willing to go a step further. Be a creator not a content copy machine. Learn from top performers and adapt to you, don’t copy a script for views. Watch how soft skills are used to entertain to drive viewership, don’t copy a segment for views.

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Diffraction 🌊
Diffraction 🌊@DiffractAgency·
Free to join btw! If you’re interested, located in the US/UK, over 18 and are looking to consistently grow - reach out!
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Diffraction 🌊
Diffraction 🌊@DiffractAgency·
Great news creators and streamers that are Mac users, TikTok LIVE Studio is officially available for download in the US/UK! Let’s get you cooking
Diffraction 🌊 tweet mediaDiffraction 🌊 tweet media
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Diffraction 🌊
Diffraction 🌊@DiffractAgency·
Creators in our TikTok LIVE Creator Network have been cruising in the beta program since the start of the month! Very excited to change the game with content that’s getting deleted 💵 What a wonderful time to be starting, established or honing your style! Let’s make waves 🌊
StreamGenie@HeyStreamGenie

🎥 Thousands of hours of streams get deleted every day. We’re building a way for creators to finally get paid for what would’ve vanished. No extra work. No views required. Just value in what you’ve already created. 👀 Big announcement soon.

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StreamGenie
StreamGenie@HeyStreamGenie·
Be honest, how many hours of your stream VODs are just… gone? ⬇️ Reply with what you're streaming, we’re curious how big the “lost archive” really is.
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Joseph Sottile 🌊 | Diffraction
Joseph Sottile 🌊 | Diffraction@Joesott·
Content ownership remains yours! AND No likeness included No publicly posted product No reproduction Clients only allowed to use for private tuning and training data models. This isn’t gen ai. Small Example: Face shield company needs a face model that moves with variation to test to make sure their product is working. They purchase 600,000 hours of talking head footage to ensure their model is accurate in movement or representative of people. Your x hours that fits the request are aligned and paid out. Only meta data is shared, full anonymity
Joseph Sottile 🌊 | Diffraction@Joesott

Most creators let their streams, b-roll & footage disappear. We started storing ours, and turned it into $15K+ through private content licensing. It doesn’t rely on views, sponsors, or subscriptions. Just your creativity working harder for you. (See how in the case study 👇)

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Joseph Sottile 🌊 | Diffraction
Joseph Sottile 🌊 | Diffraction@Joesott·
Most creators let their streams, b-roll & footage disappear. We started storing ours, and turned it into $15K+ through private content licensing. It doesn’t rely on views, sponsors, or subscriptions. Just your creativity working harder for you. (See how in the case study 👇)
Joseph Sottile 🌊 | Diffraction tweet media
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Joseph Sottile 🌊 | Diffraction
Joseph Sottile 🌊 | Diffraction@Joesott·
🍪 Calling all cookie lovin creators! 🍪 If cookies are a core part of your vibe (maybe your streams feature cookie taste-offs, your community bonds over baking, or you just live for that perfect choc chip), we’d love to connect! I’m prepping a fun November content challenge with a cookie brand, featuring prizes, PR packages, and cash. Reply with your handle and what your favorite cookie is!!! Can’t wait to meet you and share more!
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GeoJackHD
GeoJackHD@GeoJackHD·
With the amazing support by the guys at @DiffractAgency My virtual shows are only going to get better, stronger and more entertaining that ever! This is just the beginning!
GeoJackHD@GeoJackHD

Tonight's Live over on @tiktok_uk is going to be something special! Come stop by to tune into Monday Night Geo! TikToks number 1 wrestling show! 🇺🇸 1PM PDT 🇺🇸 4PM EDT 🇬🇧 9PM UK BST 🇿🇦 10PM SAST @geojackhd" target="_blank" rel="nofollow noopener">tiktok.com/@geojackhd @WWEgames @TripleH @RiyadhSeason #WWE #WWE2K25 #WWERaw

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Khám phá

@GeoJackHD @Joesott @HeyStreamGenie @elonmusk @BarackObama @taylorswift13 @cristiano @BillGates