Craig Agranoff

@mikefutia Ads

Claude Cowork + Google Ads is f*cking cracked 🤯 Set up once → ask Claude questions like: "What's driving my CPA spike this week?" "Which search terms are wasting budget?" "Run a full account audit and tell me the top 5 things to fix." All inside Claude Cowork. Perfect for DTC brands and agencies running Google Ads who are still pulling reports manually, digging through search term reports, and trying to figure out where budget is leaking. Claude Cowork eliminates the entire loop: → Connects to your live Google Ads data via MCP → Runs a full account audit across campaigns, ad groups, and keywords → Finds wasted spend — search terms burning budget that aren't converting → Analyzes quality scores and flags what's dragging them down → Detects anomalies — CPA spikes, CTR drops, budget pacing issues → Generates a prioritized action list: what to pause, what to scale, what to test → Writes a weekly performance report in plain English, not spreadsheet noise No logging into Google Ads and staring at columns. No exporting CSVs and rebuilding pivot tables every Monday. No guessing which search terms to negate. What you get: → 21 specialized Google Ads skills that plug into Claude → Full account audits in minutes, not hours → Negative keyword discovery on autopilot → Search term mining that surfaces hidden winners and budget waste → Quality score analysis with specific fix recommendations → Weekly reports your clients or team can actually read I put together the full skill pack: All 21 Google Ads skills for Claude, plus the setup guide to get Cowork connected to your accounts. Want it for free? > Like this post > Comment "ADS" And I'll send it over (must be following so I can DM)

People move to the U.S. for opportunity, then get surprised when the culture changes their kids But that’s the deal. You didn’t just enter a market. You entered a system that reshapes behavior. Same thing happens to brands. They come in thinking their old playbook will work, then realize American consumers reward something completely different The market doesn’t adapt to you, it rewires you. Smart marketers don’t fight it…they learn from it

Big day at the house!

My aunt toured a house in Boca Raton. Nice house. Good neighborhood. Clean. She didn’t make an offer. Why? Because the price told her the seller wasn’t realistic so she didn’t want to waste her weekend negotiating fiction. Two weeks later it dropped $40k. She still didn’t go back. Buyers don’t chase homes. They chase confidence.

If repaving the street is your town’s version of self-care, but half the buildings look like they survived the apocalypse, maybe the problem isn’t asphalt.

The biggest opportunities in a city are usually hiding in plain sight. Not because they’re invisible… Because nobody is measuring them.

Live, work, play’ is what you say when your marketing agency ran out of ideas.

Boring branding doesn’t just lose attention. It loses value.

If your development is ‘live, work, play,’ congratulations… so is everyone else’s.

People don’t talk about the weather to exchange data. They talk about it to connect without risk. Weather is the safest shared enemy on earth. No politics, no religion, no vulnerability required. Marketing lesson: Your brand should give people something safe to agree on before you ask them to buy anything. If your message forces a decision too fast, people freeze. If it gives them an easy “yeah, totally,” they lean in.

I look at cities differently than most people. I don’t see buildings. I see what the land is actually doing.

@volvoshine Miami’s downtown has plenty of glass towers but desperately needs intimate, free public green spaces that educate and inspire. So maybe a park about history of the area there?

What would you do at the Fort Dallas site in Downtown Miami

Most cities don’t have a land problem. They have a land use problem.

When we design streets around cars, we get movement without meaning. When we design around people, movement turns into memory.

Most people believe they adapt to their environment. What actually happens is they narrow themselves to fit it. Less walking. Shorter conversations. Fewer spontaneous stops. More driving. More isolation. Over time they call this personality. Often it is just geography.

Economic development is not a press release. It is a daily sensory experience.

@mattpressberg @pbpost Soon to be Boca LAton 🤣

I moved from LA to Boca Raton in 2021 because Florida still built things. Last week, voters here said no more of that. I think that's a mistake so I wrote about it for the @pbpost.

A good town makes effort feel worthwhile. You clean your yard because the street matters. You greet neighbors because the sidewalk invites it. You stay because staying feels rational. Environment teaches behavior.

You can offer free parking, tax abatements, and ribbon cuttings. But if your office stock says: • cubicles • drop ceilings • no natural light • no coffee within a mile The talent will say no.