PLHresearch (@plhresarch on insta)

199 posts

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PLHresearch (@plhresarch on insta)

PLHresearch (@plhresarch on insta)

@PrettyLitHead

Pretty Little Head is the UK's leading research consultancy specialising in helping business find new and engaging ways of connecting with women.

Tham gia Ekim 2016
1K Đang theo dõi300 Người theo dõi
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Let Clothes Be Clothes
Let Clothes Be Clothes@letclothesbe·
Reading #Brandsplaining by Jane Cunningham and Philippa Roberts at @PrettyLitHead - not just relevant for marketing/ad managers etc, really accessible and insightful. How brands 'create problems' in order to *sell* the answer - predominantly effecting women and girls.
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Contagious
Contagious@contagious·
Contagious' @Bethan_Ashman interviewed @PrettyLitHead's Jane Cunningham and Philippa Roberts about their new book, Brandsplaining: Why Marketing Is Still Sexist and How to Fix It. cont.gs/3q0x3FX
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Sophie Devonshire
Sophie Devonshire@s_devonshire·
Between ages 7 -10 over 1/3 of girls believe their appearance is the thing that mattered most about them. We are all understanding the responsibility and power of brands when it comes to #brandsplaining. Great article linked to the book from @PrettyLitHead bit.ly/3xRoQ9M
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Contagious
Contagious@contagious·
‘Since the beginning of time, brands have felt that they’re in charge of the relationship that they have with the female customer’. Read our in-depth interview with the founders of @PrettyLitHead: cont.gs/3zIDQIO
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Festival of Marketing
Festival of Marketing@FestofMarketing·
Join Brandsplaining for their session at #FoM21's Fast Forward 'Marketing is sexist, here’s how to fix it - with live Q&A'. Watch live 👉 ow.ly/8zhM50F5zql
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TheFutureLaboratory
TheFutureLaboratory@TheFutureLab·
Jane Cunningham and Philippa Roberts of @PrettyLitHead discuss the sneakily sexist tropes brands must avoid and how to engage an era of women immune to brands’ tactics. Hear from the two co-authors of new book, Brandsplaining, now on our blog : future-lab.co/2TNWzCf
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Lex Brookman
Lex Brookman@WhatLexySaid·
#Brandsplaining by @PrettyLitHead just landed on my doorstep. Excited to begin living in a world where Venus Ads are nothing but a figment from the past... #AmReading
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Sara Barqawi
Sara Barqawi@SaraBarqawi·
BRANDSPLAINING HAS FINALLY ARRIVED! Very exciting stuff.
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Amy Charlotte Kean
Amy Charlotte Kean@keano81·
If you work in advertising, especially as a (male) strategist or (male) creative please read Brandsplaining. The industry’s been talking to women all wrong for years. Let’s NEVER have a repeat of that Boots girls-dancing-in-the-sea ad again? Here’s the best advice in the book:
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Tom Jenen
Tom Jenen@tomjenen·
Add "Brandsplaining" to basket. It's time to take apart the patriarchy propaganda machine that is today's advertising - and build up new messaging that empowers women and girls. Looking forward to it @PrettyLitHead
Amy Charlotte Kean@keano81

HOW NOT TO... TALK TO WOMEN. For my latest @shotscreative video I interviewed Philippa Roberts & Jane Cunningham, authors of Brandsplaining, about why marketing is sexist and how we can fix it. I also asked what makes them angry. Full interview here: shots.net/news/view/how-…

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The Bookkeeper
The Bookkeeper@thebookkeepernc·
The Best a Brand Can Be? The Gillette Ad and Brandsplaining. bit.ly/2AYCNaZ
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Agency 15
Agency 15@agency_15·
Adding to our reading list--"Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It" by Jane Cunningham & Philippa Roberts, looks at how many brands are still using the 'good girl' persona in their advertising, albiet more subtly. fif.tn/3cOcEij
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M.A.D Communications
M.A.D Communications@MAD_Comms·
The latest addition to the M.A.D bookshelf 📚 Can’t wait to get stuck into this one! #brandsplaining
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Masha 
Masha @wilsonjmashaka·
Brandsplaining: New books shows ‘sneaky sexism’ in language used in advertising to trick women peruzi.xyz/brandsplaining…
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gillwhittycollins
gillwhittycollins@gwhittycollins·
Highly recommended for anyone who STILL thinks gender inequality isn’t an issue (!!) & especially those who maybe would like to positively influence women (rather than really irritate them) with your marketing/advertising #brandsplaining@PenguinUKBooks#whymenwinatwork
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