Chris Arning

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Chris Arning

Chris Arning

@semiotico

Angry Buddhist, Quantum Identity, Singularly Human. Founder of Creative Semiotics. I tweet on #semiotics #brands #art #culture #design.

City of London, United Kingdom Katılım Nisan 2007
1.2K Takip Edilen946 Takipçiler
Chris Arning
Chris Arning@semiotico·
How do you make a brand sound 'reassuring'? Interactive site Brand Music Navigator can help: ow.ly/wSy130fJftC
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Chris Arning
Chris Arning@semiotico·
Want to find out what semiotics is, but don't know where to start? Check out this fun video: ow.ly/AAJN30fJftB
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Chris Arning
Chris Arning@semiotico·
Semiotics in symbiosis with ethnography. Observational research samples behaviour, semiotics dissects their symbolic worlds. #mrx
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Chris Arning
Chris Arning@semiotico·
If you want to promote premium Britishness abroad, the mystique comes from aloof class inscrutability. Check out my 4 quadrants #britishness
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Chris Arning
Chris Arning@semiotico·
How do you make a brand sound 'poignant, touched'? Interactive site Brand Music Navigator can help: ow.ly/m8Hx30fJftA
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Chris Arning
Chris Arning@semiotico·
Semiotics helps to scale brands across borders - for example, how to communicate Britishness for BMW Mini ow.ly/Lp1b30fJftv
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Chris Arning
Chris Arning@semiotico·
Semiotics works really well with implicit response testing. Sure you see how well a visual equity works, but do you know why? #mrx
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Chris Arning
Chris Arning@semiotico·
Do you know how to evoke appetite appeal in food packaging? I have worked on a number of these challenges.
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Chris Arning
Chris Arning@semiotico·
"Brands aHow do you make a brand sound 'rebellious'? Interactive site Brand Music Navigator can help: ow.ly/h1AC30fJftu
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Chris Arning
Chris Arning@semiotico·
Semiotics can work with R&D to help you to refine your product and packaging proposition. ow.ly/rsT230fJftt
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Chris Arning
Chris Arning@semiotico·
Semiotics works to optimise neuro-metrics such as (SST, EEG etc). It helps see patterns in creative stimulus that trigger brain spikes. #mrx
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Chris Arning
Chris Arning@semiotico·
I specialise in nuances of British identity so if you want a cultural analysis of brand or product categories within the UK, get in touch
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Chris Arning
Chris Arning@semiotico·
How do you make a brand sound 'intelligent'? Interactive site Brand Music Navigator can help: ow.ly/s45M30fJftr
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Chris Arning
Chris Arning@semiotico·
Check out my case studies. Semiotics can help to bring to life the culture your brand depends on. ow.ly/OpGw30fJfto
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