RepTodayMag

Listen to some leading voices from among the honorees of #RT30TCCT on what this recognition and honour means - bit.ly/30TCCT2026 @KaizzenComm

The Compass in the Algorithmic Storm: Why Human Creativity Still Defines Great Consultancies in the Age of AI - bit.ly/RTWritersVault… One of the most common misconceptions in the AI era is equating content generation with creativity, says Dr. Ankoor Dasguupta in #WritersVault

Sustainable Brands Caught Up In Manufacturer-Speak? - bit.ly/RTVitalSigns9 Talking to loyal customers helps, talking to non-buyers helps, gather insights. Use the insights to craft messaging that resonates with the audience, writes Trupti Vasudev in #RTColumn #VitalSigns.

Media Technology – Need for closer look - bit.ly/RTViews1450 New media have developed with development of world wide web invention of US defence department, and it has grown to great extent, writes Subbarayan Ganesh in #RTViews today.

From Storytelling to Storydoing: Building Brands That Act, Not Just Speak - bit.ly/RTOutlookGulf16 Today, the most influential brands are moving beyond storytelling and into the realm of storydoing, writes Udit Pathak in #RTColumn #OutlookGulf today.

Over(whelmed) and Out! Never Ever! - bit.ly/RTMasalaMindse… In the near future the Indian society will become more meritocratic because GCCs, by their very nature, demand excellence over legacy, writes Udit Joshi in #RTColumn #MasalaMindset today.

Aarti Arjun pens her thoughts after attending her first ever international conference - bit.ly/AATHRIVE2026 #THRIVE2026

Confessions of a Reluctant Communicator - bit.ly/RTGistGauge62 Communication professionals often work close to leadership and deal with messaging that carries reputational implications, says Shilpi Jain in #RTColumn #GistGauge today.

The Gamification of PR: Engaging Audiences Through Interactive Storytelling - bit.ly/RTFreshTake80 Gamification is not about turning every PR initiative into a game; it is about infusing engagement design into narratives, says Prasad Ramasubramanian in #RTColumn #FreshTake.

What to do when “I can’t see the light…”? - bit.ly/RTLeftBrainRig… A reminder to me that words matter and the way we show up in the world touches others in ways we cannot imagine, writes Nikhil Dey in #RTColumn #LeftBrainRightBrain today.

Dear Client: Here’s What Your PR Consultancy Is Afraid to Tell You - bit.ly/RTElevateExcel… You deserve a consultancy relationship that is honest enough to tell you these things. And if your consultancy isn’t, find one that will,writes Honey K Bhargavaa in #ElevateExcellence

The High-Octane Anxiety Buster Mindset - bit.ly/RTDestinationM… Happiness is like a lighthouse, learn happiness and transform yourself into a happy human being. Be positive in your approach even when you get an anxious thought, says Amitesh Banerjee in #DestinationMindset today

Communication Is Not a Soft Skill: The Invisible Architecture of Organizational Clarity - bit.ly/RTWritersVault… When leaders create channels where feedback travels upward freely, communication becomes more than a top-down activity, says Dr. Ankoor Dasguupta in #WritersVault

We thank our partners, especially Kaizzen, Impact Research and WordsWork for supporting #THRIVE2026 taking place in Colombo.

Advertising Research – What it is all about - bit.ly/RTViews1449 Advertising Research is to find how advertising works effectively in a democratic society as India or America, writes Subbarayan Ganesh in #RTViews today.

PR professionals from around Asia coming together at #THRIVE2026. To learn, to share and to exchange ideas - for more details, check thriveonline.world 12-14 March, 2026 Cinnamon Life, City of Dreams, Colombo

The Art of Strategic Silence: When Saying Less Builds Credibility - bit.ly/RTOutlookGulf15 When circumstances need clarity such as a crisis, a reputational threat, or an ethical concern, silence can quickly turn from an asset to a liability, says Udit Pathak in #OutlookGulf.

The Silent Signals we’re Losing in the Digital age - bit.ly/RTGistGauge61 For centuries, communication has never been just about words. In fact, much of what we convey comes not from what we say but how we say it, writes Shilpi Jain in #RTColumn #GistGauge today.

Post-Truth PR: Strategies for Messaging in a Misinformation Era - bit.ly/RTFreshTake79 In a post-truth ecosystem, credibility isn’t created by brands; it is endorsed by trusted voices, says Prasad Ramasubramanian in #RTColumn #FreshTake today.

What are my iceberg’s? - bit.ly/RTLeftBrainRig… Saying a heartfelt sorry (and meaning it) can often be the best communication bridge back to a healthy equation with the stakeholders impacted by the run in, says Nikhil Dey in #RTColumn #LeftBrainRightBrain today.