The Good

We are sharing our interpretation of the double diamond ux research framework for teams that need answers, not just data. na2.hubs.ly/H042fLb0

We tested 6 AI research tools against real users. The hype is real. The results are more complicated. Here's what our team actually found after weeks of hands-on testing. na2.hubs.ly/H04JQn-0

Dan Long grew digital subscribers for the AJC from 24,000 to over 101,000, and the most important tool in his kit wasn't a dashboard. Here's what helps him stay user centered and deliver strong results: na2.hubs.ly/H04CyLF0

When clients ask us about price testing, we show them a smarter path: pricing research that protects your brand while delivering the insights you need. na2.hubs.ly/H042bGK0

Learn about trial optimization and get the five-step audit framework to optimize your SaaS free-trial experience, reduce cancellations, and improve conversion and retention. na2.hubs.ly/H042fTw0

Stop guessing what messages resonate. Let customers tell you what matters most when they're deciding whether to trust your business. na2.hubs.ly/H04263-0

When you understand what users are trying to accomplish, you can personalize experiences that keep them engaged longer and turn them into power users. na2.hubs.ly/H0426sd0

For SaaS teams serious about optimization, the question isn’t whether to validate design changes; it’s whether you’re using the right validation method for each decision. Learn all about it: hubs.la/Q03V3-hn0

Incorporating a framework to decide how you validate design decisions can get you 50% better win rates on A/B tests and faster time-to-market on improvements. hubs.la/Q03V3MZp0

We’ve saved the best -- for one of the last spots. Literally. @thegood is respected and admired as a pillar in the world of experimentation. And Natalie A. Thomas - our CRO MVP - is a force to be reckoned with. We first stumbled upon her work when she talked about verb scoring for product monetization, and we couldn’t unsee the framework… Ever. Natalie & @jonmacdonald are faces & voices that have shaped Convert’s journey for years. In 2025, Natalie dove into an MBA program and her crystal clear aha moment is: “There are many things I've learned by doing that others already had frameworks for. Take pricing, for instance. Economists have some simple and elegant rules for pricing built on unit economics. I was handed a decision tree in econ class that summarized something that took me way too long to learn on the ground. So my learning is that if something feels hard, ask an expert. There's probably a framework that will simplify your life and save you a headache” We take your advice to heart as well, Natalie. Also, thank you for making us warm and fuzzy with this feel-good moment: “We just onboarded a new client, and the Convert to Webflow integration was so easy and seamless that team members checked in with me to ask, "Is that really all there is to this process?" [Shared by Katy Solovewicz, Technical Lead of Frontend Development and A/B Testing] Yes, integrations are meant to be this simple. And yes, SaaS partnerships can feel like a team has your back. Working with The Good has made us an expert in *this* sentiment. Ask us… We’d be happy to share. ;)

Regulated SaaS growth can feel impossible. But there's a way: validate before you build. User testing, rapid testing, AI heatmaps: all off-site. hubs.la/Q03R8xDL0

Why do AI tools convert so well? It's not the features. It's the monetization design. Learn all about it: hubs.la/Q03R8NTp0

From manufacturing veteran to VP of Marketing, Fritz O'Connor's approach to building systems, leading teams through complex website redesigns, and staying user-centered during uncertain times offers a blueprint for operational excellence. hubs.la/Q03V8xyw0

Smart experimentation transforms product-led growth from guesswork into an engine for sustainable scale. hubs.la/Q03R8PYt0

Product-led growth works great... unless you're in healthcare, fintech, or any regulated industry. Can't A/B test with patient data? Can't offer free trials with sensitive info? Try off-site experiment-led growth instead. hubs.la/Q03R8xBV0

We analyzed ChatGPT, Claude, Perplexity, and 12 other leading AI tools to uncover monetization patterns driving their explosive growth. hubs.la/Q03R8Dls0

We analyzed how ChatGPT, Claude & 13 other AI tools convert free → paid users. Here are 5 patterns any SaaS can use: hubs.la/Q03R8P750

The traditional growth playbook falls short when compliance, privacy, and regulations limit your ability to experiment or follow product-led growth practices. But that doesn't mean you can't optimize for growth. hubs.la/Q03R8tJN0

The future of SaaS monetization is about aligning pricing with value creation rather than resource consumption. The untapped revenue in your user base is real, measurable, and accessible. hubs.la/Q03HSsN00

The hidden revenue sitting in your existing customer base might be worth more than all your acquisition efforts combined. hubs.la/Q03HSqzT0