DeepStateFiles

Forget trade wars—there’s a bigger threat crashing the global economy. And it’s not China or Russia. A rebel group in Yemen has hijacked global trade. • $250B in extra costs. • Oil prices spiking. • Inflation rising. And the West can’t stop them. Here's why:

Of the Silicon Valley founders I know who went on some of the psychedelic self-discovery trips, almost 100% quit their jobs as CEO within a year. Could be random anecdotes, but be careful with that stuff.

The lesson? Adobe isn’t just a creative software company anymore. It’s a masterclass in recurring monetization: - Monthly subscriptions - Bundled software - Metered AI usage using Generative Credits - Multi-tier pricing All optimized for scale and all built off a single pivot in 2013.

Adobe democratized design and got paid monthly for it. Was it controversial? Absolutely. Was it risky? Hugely. But Adobe did what most companies fear: It disrupted itself and laid the foundation for the next transformation.

In 2013, Adobe made a decision that nearly cost them everything. They killed their best-selling product and forced users onto a subscription model. Customers revolted. Petitions flew. Today, that gamble makes Adobe $5B per quarter. Here’s how Adobe turned outrage into billions.