Uncommon Sense

Hylo's seaweed running shoes have a third less carbon footprint than the average pair - but Murray's charm offensive won't matter if the product can't match the pitch. Read our full story below: uncommonsense.co.uk/2026/04/02/and…

New Ofcom boss inherits the Online Safety Act... Perfect. The regulator that fines channels for wrongthink now controls internet speech. This isn't about safety, it's about giving bureaucrats a virtue-signalling shield to censor dissent. theguardian.com/media/2026/apr…

Nike used to tell us to just do it. Perhaps it’s time they took their own advice. uncommonsense.co.uk/2026/04/05/nik…

Andy Murray is back - this time selling running shoes made from seaweed. But is the green pitch a winning strategy, or are brands still confusing virtue for value? Read our latest piece below: uncommonsense.co.uk/2026/04/02/and…

What if the biggest office in the room is no longer the smartest? uncommonsense.co.uk/2026/03/25/the…

"This is not about replacing agencies. It's about redefining what a good agency actually is. One that, freed from the burden of unnecessary overhead, can focus its energy where it matters - building better campaigns, thinking more creatively, and going further for every client." The marketing landscape has shifted. Are you keeping up? uncommonsense.co.uk/2026/03/25/the…

The creative industry's obsession with 'class ceiling' narratives misses the point entirely. Talent wins. Always has. Stop making excuses and start making great work. Consumers don't care about your background - they care about results. creativereview.co.uk/how-to-break-t…

Enjoy your free SEO audit with our exciting new tool below: uncommonsense.co.uk/2026/03/20/int…

Your website might be invisible to Google right now - and you wouldn't even know it. So we built a fix. Our brand new SEO Analyser gives you an instant AI-powered audit. Completely free, and no sign-up required. uncommonsense.co.uk/2026/03/20/int…

It’s not unexpected. It’s inevitable when you let politicians play with other people’s money. Scrap the fiat farce, end the borrowing addiction, get the state out of money entirely.

“The customer is not a moron. She is your wife.” - David Ogilvy

What sounds empowering on paper often becomes something else entirely in practice. uncommonsense.co.uk/2026/02/24/cen…

WokeDonalds? McDonald’s Germany removed food imagery from its Ramadan billboards during daylight hours, restoring it at sunset - a gesture framed as cultural sensitivity, despite the menu not being halal and Muslims comprising a small share of the population. uncommonsense.co.uk/2026/03/05/wok…

Turn the M upside down and you get a W for “woke”. Fitting, perhaps, for a campaign that suggests McDonald’s marketing priorities may have flipped - from selling burgers to signalling virtue. uncommonsense.co.uk/2026/03/05/wok…

The uncomfortable reality for parts of the advertising industry is that biology still matters. uncommonsense.co.uk/2026/02/19/pea…

“The question is not whether users can star their favourite outlets. The question is who ultimately determines which voices are easy to find in the first place.” Read our latest article here: uncommonsense.co.uk/2026/02/24/cen…

Modern media power isn’t about deleting stories - it’s about deciding which ones you never see in the first place. That’s why Google’s “Preferred Sources” matters. uncommonsense.co.uk/2026/02/24/cen…

The uncomfortable reality for parts of the advertising industry is that biology still matters. uncommonsense.co.uk/2026/02/19/pea…

We’re thrilled to welcome Rob as our new Account Director. From high-pressure global campaigns to data-driven optimisation, Rob brings expertise across digital, OOH, and TV media. uncommonsense.co.uk/2026/01/22/unc…

There’s a warning sign societies ignore at their peril: the moment production requires permission from people who don’t produce. uncommonsense.co.uk/2026/02/12/whe…