Samuel Michael
266 posts

Samuel Michael
@_hellomrsam
Learning out Loud. Designing brands & digital experiences. Sharing thoughts worth discussing




Timeline update. Each phase is intentional👌🏾 Project Arete🍾


It’s been quite here but definitely not behind the scenes. Current Project: Arete Bank. Arete is from the word which means excellence. You can call it Excellent Banking Arete Bank is a conceptual digital banking project exploring a seamless web and mobile experience with Web 3 integration, designed to simplify modern banking interactions through clarity, security, and usability Watch out as I share updates in the coming days👌🏾




I’m currently working on a full brand identity guide for an agricultural group based in Ghana (name to be disclosed upon completion). Through experience, I’ve come to understand that color plays a critical role in shaping perception and defining a brand’s identity. Beyond aesthetics, the right color system communicates values and evokes emotion. At this stage of the process, I’ve decided to share a glimpse into the color palette mood-boarding. I’m focused on grounding the brand in nature, agriculture, and the Ghanaian landscape. What’s your best pick ?
















