Breadnbeyond

@pokerchessman I think the next cycle won’t be won by louder voices but by better products instead

Crypto is extremely disliked and unpopular for the general public. I wish it weren’t the case but I am a pragmatist. It is up to class of 2026 to change the narrative. The ones that do, will become legendary forever. FWIW I think the issue lies with poor PR and marketing.

@Jackhaldorsson So good product and clear value first. If it’s not genuinely useful (and easy), no funnel or marketing plan will save it

why people get 0 users in crypto typically, it's because they don't understand the user, and the user journey what does the user want? and is your user journey smooth? on top of it, do you got a marketing plan to capture your users and onboard them to paying customers? in marketing, you'll need multiple touch-points with your audience in order to convert them - unless they're farming you ok ✍️

@DiivaMira The way each phase builds on the last really stands out. Curious what’s quietly forming as the next phase

Phase 1: ICO Hype Phase 2: Community as moat Phase 3: Airdrops & Incentive Farming Phase 4: Attention Markets Crypto marketing has gone through distinct phases. Each cycle changed how projects capture attention. Observation: Each phase didn't eliminate the last, they stacked. But every phase also had a breaking point. ICO hype burned investors. Influencer shilling burned audiences. Airdrops without product-market fit died slowly. Attention markets are being tested right now. Platforms like @wallchain are among the earliest experiments still building The next phase is probably already forming quietly somewhere

@alecsime I think the idea of a global system with no central operator is still pretty unfamiliar to people

Most people still think Bitcoin and crypto are the same thing. They’re not even close. Crypto projects have founders, marketing teams, and venture capital behind them. Bitcoin has none of that. It just has math and a fixed supply of 21 million coins. If someone you know still thinks Bitcoin is just another crypto, send them this.

Looking back, it was one of those projects where we just had fun experimenting with motion, timing, and visual storytelling. Always interesting to see how fast the crypto space moves when you revisit work from a few years ago #Crypto #DeFi #Web3 #MotionDesign #CoinMarketCap

We chose a clean animated explainer style because DeFi concepts can get complicated fast. Simple characters, floating tokens, and clear motion helped turn technical ideas into something easier (and more fun) to follow

Throwback to a motion graphic explainer we made for the Integral project in the CoinMarketCap Earn program. youtube.com/watch?v=ROfLRF…

@Crypto_Neuz The next wave will need platforms that are ready for real scale, like security, transparency, and solid infrastructure, which will matter more than ever

The next crypto wave will be bigger than most people expect. 🌍 Not thousands… Millions of new users are about to enter this space. And when they do, the first thing they'll search for is a trusted exchange. Not hype. Not empty marketing. Real infrastructure. This is where @OKX stands out. 🔹 Transparent Proof of Reserves 🔹 Strong security infrastructure 🔹 Advanced trading tools 🔹 A powerful Web3 ecosystem While many platforms are still preparing for the future… OKX is already building it. When the next 100M users join crypto, many will realize one thing very quickly: The right platform was already here. 🚀 @OKX

@joe4deadcat I'd say crypto has world-class builders and zero translators. That’s the real gap

Imagine the DISASTER it would be if the Apple’s programmers were running the marketing campaigns for iPhone? Imagine how AWFUL the investor relations would be? Imagine how UNINFORMED the users would be on the features of Apple products? Well, that’s how crypto is. 🤷🏻‍♂️

Worked with a lot of crypto teams over the years. The best ones don’t try to sound “crypto native” in their marketing. They just explain the product clearly. Funny how not-too-mainstream that still is #CryptoMarketing #Web3 #Startups

@FiatMaximus Fair point, echo chambers can happen in any industry. Still, healthy skepticism + open discussion is what pushes the space to mature. Hope we see more transparency and real data over time

@adoniscyril Hard to imagine future crypto marketing roles not requiring this

Two things crypto marketing needs to adopt ASAP: - Performance marketing - Tiktok/short form content marketing you can say I'm a bit late to the party but it's clear that these would be considered more and more important for future roles Luckily claude can give you a decent walkthrough if you have the budget.

@JustWillzy_ People are stuck on what airdrops used to be. They started as a way to onboard curious builders and early believers. Now they mostly attract capital and farmers

i think the issue with the airdrop space is how folks are sooo fixated on what it (airdrop) used to be and not adapting to what it is now then, airdrops were a form of marketing to get people onboarded in crypto who wud bring innovative ideas. now ? we have an inflow of money-

@thedegenpsyche I think it has a product-market fit problem. If the product truly works for users, marketing amplifies it. If it doesn’t, marketing just accelerates churn

the crypto industry has a marketing problem and a product problem we spend millions marketing products that don't work well enough for the people we're marketing to

@airadiux Cool idea 👀 Curious to see how Radiux evolves and what impact it’ll have on crypto marketing

Introducing Radiux. Autonomous Agent for automated crypto marketing projects. An integrated AI system that can automatically and in real-time monitor, analyze, execute, and optimize all blockchain project marketing activities based on social and on-chain data.

When markets go risk-off, narratives get questioned. “Is BTC a hedge?” “Why is it moving with equities?” If users are asking, then brands should be answering #Crypto #Bitcoin #Web3 #CryptoMarketing #Fintech

@voidsnam @RallyOnChain Love what RallyOnChain is doing. Rewarding quality over reach could be a real game changer for Web3 creators

After creating dozens of crypto explainer videos, one lesson keeps repeating itself is that people don’t actually care how it works until they care why it exists. So leading with the why always helps, especially in any marketing. #Crypto #Entrepreneurship #BrandStrategy

@CarOnPolymarket nonparticipation in Polymarket usually comes down to compliance, not evidence of anything

I have a great idea All honest companies in this list should now deposit on Polymarket and demonstrate their confidence by buying at least 1M shares of NO If you don't do that, you basically admit you think your employees might be insider trading