Column Five

24 HOURS LEFT! Want to make your brand visible in LLMs? Sign up for our "Answer Engine Optimization: Navigating AI Search" webinar ASAP. DATE: Wed 12/10 TIME: 9 AM PST / 12 PM EST SIGN UP: bit.ly/3LULFF

PSST! There's one week left to sign up for our "Answer Engine Optimization: Navigating AI Search" webinar. Want to make your brand visible in LLMs? This is the crash course you've been waiting for. DATE: Wed 12/10 TIME: 9 AM PST / 12 PM EST SIGN UP: bit.ly/3LULFF

Big news! We're hosting the "Answer Engine Optimization: Navigating AI Search" webinar to help you increase your brand visibility. ✓ Understand AEO vs. SEO ✓ Learn how LLMs work ✓ Get tactics to increase and measure visibility Save your spot now! bit.ly/3LULFFH

Only 24 hours left to sign up for our data storytelling webinar! DETAILS Wednesday, February 5, 2025 11 AM PST / 2 PM EST Hosted by Ross Crooks (C5 cofounder) Grab your spot >>> bit.ly/3PKaD9u

Have you signed up for our data storytelling webinar yet? Find out how to transform your marketing content with the power of data. DETAILS Wednesday, February 5, 2025 11 AM PST / 2 PM EST Hosted by Ross Crooks (C5 cofounder) Save your spot >>> bit.ly/3PKaD9u

Big news! We're hosting a fresh webinar to help you level-up your brand marketing with the power of data storytelling. DATE: Wednesday, February 5, 2025 TIME: 11 AM PST / 2 PM EST HOST: Ross Crooks (C5 cofounder) Save your spot now >>> bit.ly/3PKaD9u

How did we transform @Dropbox's employer brand and score a 7% increase in brand perception in the process? With a successful go-to-market recruiting strategy that reached millions. Find out what we did, and why it worked >>> bit.ly/3ZK4LCT

How do you market your AI product without AI washing your brand? 1) Be honest about how AI fits into your product. 2) Prioritize ethical AI usage/highlight the safeguards you’ve put in place. 3) Keep the focus on how you help human lives. More tips >>> bit.ly/3D1iV9W

Proud to say our doc series for the Mozilla Internet Ecosystem (MIECO) program has scored two Collision Awards: 🥇Gold for Campaign: Science & Technology 🥈Silver for Campaign: Non-Profit Shoutout to Mozilla, Good Secrets, and the C5 team! Watch it now: bit.ly/3Ybc5Ht

Thank you to @joshritchie and the @columnfive folks at Best Story Wins. Had a blast chatting with y'all. Check out my Best Story Wins episode. - Spotify: open.spotify.com/episode/46vZSg…

This week on the Best Story Wins pod, we're chatting with @JasonMillerCA of @tyk_io about his journey from music to B2B marketing. Hear about his approach to tackling tough problems, scaling up, fine-tuning the technical side of B2B, and more: apple.co/3xcHG0l

There's SO MANY great podcasts for creatives currently out there: The @creativeboom podcast by @katylcowan REWORK by @37signals The Lonely Office by @Glassdoor @joindiveclub by @ridd_design @motionhatch by @HayleyAkins The Creative Brief by @brianathey Best Story Wins by @columnfive/@joshritchie Which ones did I forget? I'm sure there's more out there. Also – How do you get through them all on a week-by-week basis? Information overload is definitely imminent.

📙 Brand Dictionary - Day 56 • BRAND STRATEGY A brand strategy is a long-term plan to achieve a series of long-term goals in alignment with a business strategy that ultimately results in the identification and preference of your brand by consumers.

When UCLA’s Rothman Family Institute for Food Studies asked us to create a brand to launch the Institute, we whipped up a story to celebrate community built around the table. Find out how we did it >>> bit.ly/3w3OxbK

How do you increase site traffic 183%? With a smart SEO strategy that pushes you to page 1. Find out how we helped Blend kickstart their content efforts, reach the right audience, and increase site traffic, visibility, and more. >>> bit.ly/49Ex33m

How do you separate your founder's brand from your company's brand? That was the challenge IWT posed when they asked us to help clarify their brand story and identity. Find out how we helped build a flexible identity to make a splash in the market: bit.ly/3PC2y6W

How did we help Instacart build critical B2B revenue streams? With over 200 projects fueled by a cohesive strategy. Find out how we helped them successfully grow their brand: columnfivemedia.com/case-studies/i…

👀 Peep @Roblox's slick Robox for Brands site to find out how you can position your brand as an industry leader.

*New Case Study Alert* Find out how we helped the Mozilla Foundation create a cinematic explainer video campaign to share their important mission and connect with a like-minded audience: columnfivemedia.com/case-studies/w…

How did we get 275,000 eyeballs on Dropbox's video campaign to recruit engineers? By inspiring them to join a big adventure. Find out more about how we brought the talent brand story to life: columnfivemedia.com/case-studies/d…