Devantae Masaun

I love buying things for myself, but the satisfaction of being able to do this for people you love is unbeatable. Last Xmas I brought my mom a £50 perfume, the year before I got her nothing because I had nothing. This Xmas it’s a 5 Star holiday to the Caribbean. Big W

Not a single lie in my story ever told. I have a receipt to back up every claim and invoice for every $1M. I Paid In Full to get Paid In Full.

4 years ago I created my Twitter account to outreach my now good friends @thebizsultan and @sufianszn for a sales role at there agency AdTok. They ignored my initial application so I cold emailed them, outreached on instagram and finally created this account to just get in touch. Always be closing baby. I never take no for an answer. Luckily they replied and the rest is history. Creating this account may be the single highest ROI decision I’ve made in the last 4 years. In this short space of time I changed my life entirely. I’ve made way over $8M since I made this account and I can attribute most of it to the reputation, connections, recognition and friends I made from here. I’ve had one of the most spectacular ascensions from a “closer” to legitimate business owner the space has seen too. Many step out of closing and manage a few launch offers, or sell courses. But none have had a hand in as many of the biggest sales teams in the industry as me. I created a totally new segment of animals who will continue to take my philosophies and systems for years to come. In the last 12 months alone I’ve helped nearly 1,000 people secure life changing sales opportunities and over the next 12 months will double it. Last month my software company DealFuel recorded a record high revenue number finishing just under $500,000 in sales and it fees like I’ve only just started. This was in all 4 short years. You have no excuse if you want it bad enough.

Woke up in NYC, opened laptop, immediately got to the bag. $20,000 up before I even got out of bed. The location only changes the places I’ll buy some new shoes from. But the motion towards the bag is always the same.

Your brain doesn’t know difference between something that’s happened in real life to something you strongly visualise

Regardless of what I’ve sold over the last 5+ years, I ask this question in almost every demo “Where does this actually sit on your priority list right now, compared to the other important stuff on your mind ?” I don’t try to play this frame game dork bullshit staring down a prospect thinking it gives me an advantage. When you sell to high level people that stuff is just revolting. But that question forces honesty without confrontation or awkwardness. Executives are always prioritizing. You’re simply asking them to surface the truth instead of hiding behind delays. If it’s low you know immediately. If it’s high, the silence becomes uncomfortable for them, not you. I ask this within the first 5 minutes and get a whiff of blood so fast that I basically know the deal is there for me to take right away.

A few years ago my first big break was selling advertising to the biggest apps in the world. This stint of my career put me on the map in this space. OG Twitter followers will recall that era when I travelled the world closing multi 6 figure deals every weeks Full circle to have my own app next 🙏🏽 DEALFUEL iOS. COMING SOON. 2026 isn’t the year of the horse, it’s the year of the shank!

@LoganKnndy That’s the spirit!

@devantae_masaun I’m going to cold call the entire planet

LAST DAY OF MONTH & LAST DAY OF THE QUARTER…. This gotta be some sort of good omen. DO NOT LEAVE THE DESK UNTIL YOU CAN GO HOME PROUD. If today doesn’t send electric bolts through your veins LEAVE SALES. When I was a sales guy I’d wake up like the undertaker on this day and immediately get to the bag . There is NOTHING you can do to get paid faster (legal) than closing someone TODAY.

@Vladsells I appreciate the kind words. Glad to know the editions provide genuine value.

Every single week ends exactly the same for me Reading @devantae_masaun newsletter Been doing this for the past 8 or 10 months Went through his last 50-60 editions at least 5 times now I paid a few thousand $ for sales training in the past but nothing compares to this Sure he shares advice on specific things, helped me improve my show rate, got a lot of valuable lessons on how to sell and make more money in general But the most important thing in my opinion is that he's literally changing the way you see sales I always get 2-3 ideas that I execute on after reading his newsletter And tbh I don't find it strange at all that 6 months ago I was struggling to find a good offer to work on while making $500-1000/mo DM setting and last month I made $4500 as a phone setter working on an offer he's managing I believe from the both of my heart that at least half of what I achieved in sales is thanks to him, the content I consume from him and it all started by reading his newsletter once a week A true example of a small habit that compounds over time

Wrapping up the final weekend of Q1 in the office. Running numbers. Planning Q2. Q1 just closed as our biggest quarter to date. Over $1M+ cash collected. Averaging just over $350,000 per month. March has already clipped our previous record month by $15,000 after this deal just closed. With another $16,500 due Monday from contracts signed Friday (hopefully). On paper, it looks clean. In reality, this has been the hardest quarter we’ve ever had. Because this is where we stopped playing small. At the end of 2025 I had a decisions to make. Keep the model… or break it. Option 1: High margin, small team, inbound heavy from referrals and existing accounts. Ultimately it was very low stress and for some people a founder’s dream. We were running 75%+ margins. Covering operating costs in the first few days of the month. Everything after that was profit. Six figure months on repeat and by tail end of the year revenue was clipping $250k+ mark with compounding effects of existing accounts growing. It was comfortable and very safe. That path would’ve made me personally very rich. But kept the company relatively small. Option 2: Go and build the best sales recruitment platform in the world. This would require more people, higher costs, more pressure and more complexity. It would push us more outbound heavy, require us to go after higher calibre clients. And increase expectations. There is no room for average at this level. I chose option 2. And Q1 is what that decision actually looks like. We’ve scaled the team aggressively and are continuing to add more people every month. We’ve moved upstream into bigger companies and better desks. We’ve raised standards to a level where “good” is no longer acceptable. I’ve turned down deals that would’ve made me millions personally regarding sales management. I literally walked away from $1.5-2M per year contract in December. It couldn’t align with where DealFuel is going so it wasn’t worth it to me. This phase isn’t about maximising profit. It’s about building something that dominates. Top line is up. But more importantly… The quality is up. The calibre is up. The opportunity is up. I decided at start of this year I don’t want to build a businesses to just extract from them in the short term. I’m building this to take over a category and make that pay me for the rest of my life. I need the quantum leap to multi 8 figs. Q2 we push harder. Bigger clients. Bigger desks. Bigger numbers. We’re not plateauing here. I won’t let it. I’ll do everything I can to accelerate further.

There’s a difference between participating in a market and becoming the place it runs through. You can’t discuss sales recruitment without DealFuel or Dev in that sentence anymore. When I aim I just don’t MISS. This game is MINE. Any or all competitors will not survive the test of time against me. I never give up. EVER. I find my way to the top. ALWAYS.

I’d put our team up against anyone in the world when it comes to sales recruitment. Not just because of how good they are. Because the model itself is built to win. We don’t rely on third party channels. We built our own members only talent network. Every rep is: Validated, Vetted, Onboarded 1-1 by recruitment specialists where there credentials are verified before they ever see an opportunity, Reps don’t apply for roles. Roles come to them based on compatibility. That’s why the calibre is different. Top reps don’t sit there spamming applications. They position themselves where opportunity finds them. DealFuel amplifies that for the top 1%. And now we’re expanding that edge globally. In Q1 alone we’ve staffed across: German, French, Spanish, Italian and Arabic speaking markets This isn’t a side initiative. This will be a major driver of revenue by the end of the year. Better model, Better talent and Better outcomes. That’s why we win.

This message right here is the standard. Not just revenue. Not just placements. Not just hitting targets. This is what elite account management looks like. A client rewatching your material. Implementing deeply. Seeing real growth. And thanking God your paths crossed. That’s not a transaction.. Inside DealFuel, this is the bar I set every day. And this is also why I can be hard to work for. I demand attention to the smallest detail. I don’t tolerate sloppy follow ups. A small mistake is big to me. Because the difference between average and elite is always in the margins. The extra call. The tighter recap. The sharper expectation setting. The follow through when nobody is watching. That obsession with detail is why I win. Anyone can close a deal. Not everyone can build trust that compounds. The guy in the screenshot has surpassed over $120,000 in spend and forecasted to hit another $50k in 4 weeks with us. And l my top spending account in 2025 and likely again in 2026 started from me spending 1 hour per week helping him tighten up the ship. Whenever he rang, I’d answer and give him best advice I could. This is the blueprint to true success. He spent $280,000 in 2025 with me and key reason was I played the long game.

Another successful placement 🤝 Closing in on our 800th placement since launch before the end of March. Crazy to think 1.5 years ago this started out from an idea in my notebook .

When I say im gonna do something, its done. IF YOU DO INSTANTLY WHAT OTHERS DO EVENTUALLY THERES NO WAY U DONT DO AMAZING THINGS. I’ve been so focused on scaling more upmarket desk at DealFuel the last few weeks it was inevitable this was going to happen. Sometimes the only difference in your output is optics. Yesterday we did $38,000 in sales across 4 deals. A few months ago this would have taken double the amount of clients. Taking the average sale today to value of $9,500 each, but our actual highest fee today was $11,000. Our AOV has been around $5,000 historically, so this is $4,500 bump on the average and $6,000 bump on the single unit. The best part for members is we’re just working with even better companies than before. For companies, we’re able to push more resource into attracting the best candidates. The move now is to aggressively penetrate Series A funded companies in SF and New York. Sales roles for fast growing funded businesses will begin to flood DealFuel.

@devantae_masaun totally agree, dealfuel is the best

@edu_bank @overhandzappa da fuck. u dont work for me

@overhandzappa @devantae_masaun For more details about the job please contact us via Telegram at @raptivejobs

HIRING : LOOKING TO SPEAK TO SPANISH AND ITALIAN SPEAKING SALES REPS MUST HAVES : - SPEAK FLUENTLY IN 1 OF THESE LANGUAGES (IF YOU CAN SPEAK BOTH, IT MIGHT BE AN AUTOMATIC HIRE. - 6 MONTHS IN CLOSING COMP : UP TO $3,000 BASE + COMMS / OTE : $180,000 Comms is very interesting. You get recurring on accounts you close. I've staffed over 10 reps in this company across different markets, and every single one is clearing over $150k. It's not a role you sit there trading every hour of your time for demos either. They give you inboind calls but the value of the account means the role doesn't require you to be a slave to a calendar. This is not an offer. It's for a real legit company worth over $50M. DM Me the following : - Spanish / Italian Role (So I know what you're talking about) - Total cash collected - Brief breakdown of your most recent sales role

** If you’re about to recruit sales people soon I’d recommend reading the rest of this ** For context, I spend all day speaking to businesses about recruitment and placed over 750 sales reps in the last 15 months. We’ve become the go to recruitment shop for recruitment and through that I have a finger all over the pulse. I’ve noticed reoccurring patterns on success and failure within the space. I can tell instantly why firms make mistakes and it’s usually NOT because they pick bad people. They mess up because they misunderstand what they actually need. Some of most clear signs you’re probably about to make the wrong sales hire: 1. You’re hiring for pedigree, not environment fit A rep from a £100M company isn’t automatically better. I see this misconception all the time. They’ve just operated in a completely different environment. Inbound flow, brand equity with established processes Drop that same rep into a £5M startup with less structure and suddenly everything breaks. It’s a diff game and requires a diff skillset. 2. You’re hiring before you have a process If you can’t clearly explain how a deal moves from first touch to close… Why would a new hire figure it out for you? They won’t. You’re not hiring a miracle worker. You’re hiring someone to execute on a system. No system = no consistency. If the hire relies on finding a unicorn to make the process, you need to roll up your sleeves first. 3. You’re hiring a closer when you actually need a builder At $3-5M, you don’t need someone to just “take calls and close”. You need someone who can: - Generate pipeline - Refine messaging - Figure out what actually converts and still close deals That’s a completely different profile. Most companies hire too narrow and wonder why it doesn’t work. They also don’t pay the right rate for that skill set. You won’t hire a builder on a closers comp. The candidate you need will be invisible with the wrong incentive plan. — One great hire can change the trajectory of your company. One wrong hire can set you back 6-12 months. And most founders don’t realise which one they’ve made until it’s too late. If you’re hiring sales people and need any advice feel free to DM me and ask. I don’t care if you want to try it yourself first either, it only makes what we do even more compelling when you’ve experienced the process alone.

In the last 48 hours Brandon made $7200 in commission, whilst pacing to $50,000 by the end of the month. He didn’t apply for this role. Neither did he create a resume or cover letter. The role came directly inbound to him via DealFuel. The future of sales recruitment is DealFuel. Rather than businesses running job ads to get inbound applications, it’s flipped the other way around. We don’t rely on third party channels. We created our own inventory source. Candidates get inbound opportunities that meet there skillset and credentials. DealFuel sits right in the middle of that shift. We’re the first members only talent network where companies compete for proven operators instead of filtering through noise. This isn’t just a better model. It’s a new one. This will become a completely new sector and we will have been the pioneers of it.

You ever pitched a mf in the airport as you you’re waiting to board a flight first class and wrote your call notes on a napkin? Didn’t think so. (Yes of course I closed him)