
Not everything is measured in reach. @EFF didn't leave because they miscounted followers they left because they made a values decision.
Reach is temporary. Platforms ban accounts without warning, change algorithms overnight, and rewrite rules while you're mid-sentence. Building your entire strategy on someone else's infrastructure is the real mistake.
The advisor who should be fired is the one who tells you to go all-in on a platform you don't control.
English













