JB

I had high expectations for this Isaiah Rashad album, and admittedly, I hold “The House Is Burning” in very high regard compared to most people. So part of me was trying to ground myself so I wasn’t disappointed. But, none of that fucking mattered IT’S BEEN AWFUL IS BEAUTIFUL It’s everything I didn’t think it would be and everything I needed it to be at the same time. Everything felt so ethereal, it felt intimate, but confident. This one is going to live with me

. @DetroitPistons

Druski's story is insane. In 2017, Drew Desbordes was a 23-year-old sports analytics major at Georgia Southern who got depressed, stopped going to class, and dropped out after two semesters. His mom cried when he told her. He moved into her living room in Gwinnett County, Georgia, propped his phone on a shelf, and started filming character skits on Instagram. The handle was @Druski2funny. For almost three years, nothing happened. He was broke. He played a record exec character named Kyle Rogger that nobody outside his feed knew. Then COVID hit. Nobody was going outside, so they tuned into his Instagram Lives. March 2020, Lil Yachty puts him in the "Oprah's Bank Account" video. Five months later, Drake casts him in "Laugh Now Cry Later." Druski has called it the moment that changed his life. The part nobody talks about: he turned the parody into the real business. Coulda Been Records started as a satire of label gatekeepers. He's said he studied Suge Knight and Sean Combs to build the bit. Then he flipped the joke into a real label, a real touring company, and a real production studio. Streaming platforms passed on his shows. He self-funded "Coulda Been Love" and "Coulda Been House" through 4lifers Entertainment, the company he founded in 2023. The Coulda Woulda Shoulda tour grossed $2.5M. Coulda Fest sold out State Farm Arena. The 2025 ten-city arena tour with Snoop, Wiz, Jack Harlow, and Chief Keef sold out every date. Forbes ranked him #9 on the top creators list at $14M earned in 2025. He owns equity in Happy Dad Hard Seltzer. He owns an FCF League team. He shot a Super Bowl spot for Dunkin'. Eight and a half years from a phone propped on a shelf in his mom's living room to hosting the BET Awards. He couldn't get into the industry. So he built a parody of it. Now the parody is hosting it.

Incredible depth in each show but this is hilarious

Musical soulmates since 2014. music.apple.com/us/album/boy-i…

This Isaiah Rashad album is a window into a man’s battles with the darkness surrounding him It’s very raw, somber, poetic

The level of vulnerability Zay reached on this album it’s chilling. It’s been awful is out now.

Buddy…#yeah music.apple.com/us/album/aint-…

Insane open.spotify.com/track/3uS7PGMu…

Jaden McDaniels been special in this series

Wolves really bouta do it man

Mix dat Boosie.. wit dat boom-bap music.apple.com/us/album/brend…

This is weird. Dont hate the player, hate the game.

Happy It’s Been Awful x Isaiah Rashad Day for anyone who’s celebrating

HOW MANY TIMES DO WE GOTTA SAY IT

Brendan Sorsby has entered a gambling addiction program for sports betting, which could end his college career. The second paragraph of this story is remarkable.

Needed all of it, Cade. Good shit