Modern Human

@GreenGeeks To correct a small mistake, that last twitter handle should have been @goGreenGeeks. We've been with them a while and have lots of good things to say about their service, as well as being more environmentally responsible.

Our website is hosted with @greengeeks and is 71% greener than most websites - a fact that becomes mo meaningful when you realise that the internet's emissions will soon rival those of the aerospace industry. Check the impact of your website here: websitecarbon.com/website/modern…

In the week of #COP27, these photographs brought home to us how important it is to do all we can to reduce our impact on the planet. Here are some of the things we’ve done so far at Modern Human to play our part theguardian.com/environment/20…

Fashion can often seem like a constant wheel of fads and waste. The folks at Paynter are advocating the shift in behaviour required to make fashion more sustainable; buying slower, buying less and choosing quality clothes that are wearable and timeless. 👏 paynterjacket.com/blogs/stories/…

The concept of model dependent realism explains how multiple models can be true at the same time. There is no such thing as one model to rule all. Modelling this way enables us to predict future behaviours and is fundamental to creating product visions and strategies that endure.

A good model: 💅 Is elegant 🛴 Contains few arbitrary or adjustable elements 👀 Agrees with and explains all existing observations 🔮 Makes detailed predictions about future observations that can disprove or falsify the model if they are not borne out.

We’ve had some lovely feedback from a recent research and mental models project. A model that enables our clients to anticipate future needs depends on meaningful #insights. A thread 🧵

Yonder is positioning itself as 'the future of fiction'. It incentivises serialised content consumption by providing readers with perks that keep them coming back for more. It's a model that could prove powerful for other content platforms in the future. tubefilter.com/2022/10/13/nav…

As well as levelling the playing field for new artists, #technology is changing how we experience music. Ariana Grande's recent Fortnite 'tour' is expected to have drawn in almost 13m live viewers & offers a glimpse of "the future that's here right now". techcrunch.com/2021/08/09/for…

Last week we kicked off a fascinating project with far-reaching implications. We'll be exploring what the future of media consumption might look like, from news and sports to podcasts and boxsets, in order to create a vision for our client's products & services.