Natxeula

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Natxeula

Natxeula

@natxeula

Founder and Executive Producer @ @oceancrest_

Tham gia Aralık 2021
23 Đang theo dõi5 Người theo dõi
ASHA
ASHA@asha_shar·
This is an important email I sent today to all employees at XBOX: Team, We are beginning the most significant restructure in XBOX history. After careful consideration, I've made the difficult decision to reduce our team by approximately 3,200 throughout FY27. This will include approximately 1,600 role eliminations today, and in addition, four studios will leave XBOX to new management. I recognize that a year-long restructuring creates additional challenges. Unfortunately, it is not possible to make all the necessary changes in a single day, and I wanted to be direct about the scale. I know this is painful. These changes will directly affect people who have poured their creativity into building XBOX. Many joined us through acquisitions, while others were recruited here, or sought us out because they loved this industry and loved XBOX. Today's decisions do not reflect their talent or dedication. Our business today is not healthy. We are operating at margins that are 3–10x lower than comparable platform and publishing businesses. We entered Gen 9 with a smaller install base and a higher cost structure. To grow, we bet on Game Pass, multi-platform, and a broader portfolio of content. While those businesses have created meaningful value, they did not grow at the pace we expected. As that happened, our core business weakened, and we added more teams, more investment, and more time, hoping for a better outcome. And now the industry is facing the most severe hardware crisis in its history. We must reset XBOX. First, we will reset our content portfolio. Since 2018, we have aggressively expanded our studio portfolio while the number of games created each month across the industry now outpaces the last ten years combined. We now find ourselves competing not only with the largest publishers, but also with smaller independent studios. It is neither possible nor desirable to own every great independent studio. We have also learned that we are not the best home for every type of studio; in a typical year, we lost 64 cents for every dollar we invested. As we reset XBOX, we will help independent creators succeed by providing open development tools and audiences to realize their vision. Compulsion Games and Double Fine Productions will return to management and transition to independent studios with their IP, catalog, and runway for their next games. Ninja Theory and Undead Labs have entered terms to join new ownership with funding to complete and grow Senua and State of Decay 3. In France, Arkane’s management is beginning required consultation with its Works Council to review potential strategic options. We are also making reductions across other units, and in some cases, shifting investment to focus on higher priority projects. These changes vary in size across Activision, Bethesda/ZeniMax, Blizzard, King, Mojang, and XBOX Game Studios. None of our first party publicly announced games or projects are being cancelled as part of these reductions. In addition, Mojang and King will now report directly to me. These two studios have increasingly become platforms and are our largest by monthly active players. They bring critical geographic, demographic, and differentiation to XBOX. Second, we will reset our platform. We know that great technology gets better when it gets simpler, not bigger. Today, in some parts of the company, work passes through as many as 14 layers of management. Our platform teams are 40% larger than they were at the start of this generation, even as our player base and playtime have declined. That complexity has slowed decisions, blurred accountability, and made it harder to deliver for players. As we reset XBOX, we will simplify. We will reduce management layers to no more than 5, and where possible, 3. We will deliver success through a flatter organization that is built around makers (individual contributors focused on building), player-coaches (leaders who remain deeply involved in the work while developing their teams), and directly responsible individuals (DRIs) who own key decisions and outcomes. And we will streamline how we work across our tools, with a cleaner code base, shared services, and 50% reduced vendor spend. Third, we are resetting how we operate. As XBOX grew our headcount, we became more fragmented. Teams, studios, and functions often operate independently, and it became harder to work towards a shared goal, make the right tradeoffs, and get things done. For the first time, we are establishing a Chief Operating Officer with end-to-end P&L responsibility across content, hardware, platform, and services. Helen Chiang has been promoted to this role and will report directly to me. Over nearly two decades at XBOX, Helen has helped build some of our most important businesses, from XBOX Live to leading Mojang and the Minecraft franchise. She will bring our businesses together under one operating model, making sure we make clear investment decisions, learn from our successes and failures, and hold ourselves accountable for results. Thank you, Dave McCarthy, who is retiring after 17 years with XBOX. Dave has played a defining role in building the platform that millions of players rely on every day and has been a trusted partner through many of the biggest moments in XBOX's history. We wish him all the best. These changes are about a bigger future for XBOX, not a smaller one. The next decade of gaming will be larger, more global, and more creative than anything we've seen before. This year, we'll invest as much in XBOX as we ever have, but we'll invest with greater focus, greater discipline, and greater clarity, all in service of making XBOX where the world plays and creates. I want XBOX to be one of the few companies that entertains more than a billion people each day and gives everyone the opportunity to create and connect. I know we can achieve this goal. XBOX has many of the most beloved franchises in entertainment history, talented studios around the world, and we will return to growth in 2027. History is full of companies that mistake longevity for inevitability. We will not be one of them. Asha
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Lord Krzysztof of Strzyżów
@asha_shar Maybe quit raising prices for gamepass, infact lower back to what it was originally and Finally lower the prices for xbox series x to the price is should be at from previous generations $350-425$ thatll bring more ppl. Think if you do that, you'll see your margins.
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The Architect
The Architect@9400BCE·
@asha_shar I have to admit this Lady Boss has some balls. Credit where credit is due for making the hard choices and being extremely transparent about not only those choices, but also the reasoning behind them, and why and what the general plan moving forward will be
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Natxeula
Natxeula@natxeula·
@edgelord_ed @asha_shar it is absolutely a greed problem, woke isn't a legit issue in our industry. sorry that we have equality in which gender can make games, didn't know it killed games.
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Edgelord
Edgelord@edgelord_ed·
@TheDookyBooty @asha_shar How is South of Midnight failing a greed problem. It's definitely a woke problem, 99% of them are.
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Natxeula
Natxeula@natxeula·
@RudyLTX @asha_shar the studio was losing 64% of everything it put in. what are you even talking about
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Rudy
Rudy@RudyLTX·
@asha_shar Translation: "We need to fire 3,200 people so myself and the rest of the execs can continue to get paid. Sure we could have taken a cut in pay but it's easier this way."
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Natxeula
Natxeula@natxeula·
@CryptoTRoute @JMUSPatriot @armando_zonum @asha_shar brother, 2 billion buckoroones spent on this game. they work at a official studio, rockstar india, and you expect them not to be paused at least a fair rate? research before speaking out of your ass
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cryptotraderoute
cryptotraderoute@CryptoTRoute·
@JMUSPatriot @armando_zonum @asha_shar Because the labor is cheap. Not because it's good. If you want the best you hire Japanese devs if you go overseas. Good enough are Chinese. They've been releasing triple A titles for years now. India is where your gaming company goes to die.
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JM US
JM US@JMUSPatriot·
@armando_zonum @asha_shar Not H1B but Indian talent is very much active in game development. The highest number of engineers and developers working on GTA 6 are based in India. GTA 6 will be the biggest success story for video games in history. She should utilize talent wherever she can find.
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Meme’nOnLibs
Meme’nOnLibs@MemeNonLibs·
@asha_shar The easiest solution is just look for the pink-haired devs that are destroying your IP and send them on their merry way. People want good games, but the shoved ideologies into what could be good stories shows why your revenue is down.
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Halo
Halo@Halo·
Halo: Campaign Evolved drops this month 🔥 Learn what to expect from launch in our latest Q&A: ✅ Physical discs ✅ Machinima mode ✅ Handheld optimized ✅ Classic physics 📬 aka.ms/HCEJulyQA
Halo tweet media
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DanNY b
DanNY b@Kumathewise·
@GTAVI_Countdown The big question is how ya all gonna get rockstar to sign a contract that there will be no server issues?
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GTA 6 Countdown ⏳
GTA 6 Countdown ⏳@GTAVI_Countdown·
A couple signed a contract to ensure uninterrupted gaming time during the GTA 6 launch week. (via u/dontfwithme99)
GTA 6 Countdown ⏳ tweet mediaGTA 6 Countdown ⏳ tweet media
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Bungie
Bungie@Bungie·
Bungie tweet media
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Yana
Yana@CipYana2556·
@natxeula @anconyo @Halo Bro, if there were no backlash, they will continue this "error". Such a naive.
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antonio
antonio@anconyo·
@Halo That’s gotta be a record for the quickest back track right? 😂
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Natxeula
Natxeula@natxeula·
@Halo ohhh man... its.. its BISEXUAL LIGHTING!!
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Halo
Halo@Halo·
Halo: Campaign Evolved launches on July 28. Pre-order the Premium or Collector's Edition now and get up to 5 days Early Access beginning July 23. aka.ms/HCEBuyNow #HaloCE
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K-Med
K-Med@K__Med·
This is unnecessary and intentionally signaling Trans. They know what they’re doing. Once you notice bisexual lighting being used, you can not unsee it. This is intentional. I will not be gaslit.
K-Med tweet media
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Natxeula
Natxeula@natxeula·
@K__Med Halo guy talking about the lighting is fucking delusional. Good joke.
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Rockstar Games
Rockstar Games@RockstarGames·
Dress yourself in Yankee finery with this Red Dead Online Outfit created by kindainappropriate_ from the r/reddeadfashion community. Assemble this look for free by claiming the pieces from the Wheeler, Rawson and Co. Catalogue: rsg.ms/4f3daf4
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