Todd Suttle

A/B test a form in Klaviyo. Variant A: two steps (phone number step 2) Variant B: one step (Phone step 1). Variant A is the winner. Cool... But I want to know how many people put their phone number in variant A vs B. Klaviyo. Who cares, variant A won 😅

@therahulissar Agreed. Super hard. Lots of people get the marketing part but lack the exp of people management/wrangling and looking at outputs through a commercial lens.

Hiring for a head of growth has to be the hardest role. Talked to a lot of operators in the last month and all struggling to find the right talent for their brands. What's been the best way others have found good talent? Poaching?

Avoid the mess: ✅ Choose ONE platform as your source of truth ✅ Define reporting cadence (WoW, MoM, QoQ…) ✅ Ensure historical data aligns with current tracking Get clarity. Get alignment. Or get nowhere.

“We use Shopify for this, GA4 for that, Meta for this…” One of the biggest problems I see with eCommerce brands (esp. those with exec teams): No agreed source of truth for data. Everyone brings conflicting numbers. Strategy stalls. Chaos.

@andrewjfaris Don't forget the endless meetings required to get access from all parties (at once).

There is nothing more depressing in my professional life than when I stop and think about how many hours I have spent on Meta Ads account access requests.

Hi again. My infrequent x sign-in. What's new?

@LevashovBiz github.com/Shopify/dawn

@nt2subtle What is Dawn?

Audited a 10MM Aussie brand who's website is on Dawn without much customisation. Fucking crazy to think that there's startups who are spending 50k plus on their 1st website while these guys crushed it with the bare minimum. Stop chasing the bright-n-shiny folks.

Hi X

@iamshackelford It's a VERY difference set of skills. Spent the last 18 months working with a brand (as a consultant). Suppliers, agreements, budgeting, deliver, customer service, SOPS etc. lots more to do without a dedicated team to action.

Biggest thing ive seen this Q4 and prior has been a big wave of agency owners (both past and present) making the move into building their own brands. They already know the marketing or the team needed The already know distribution or where to test They understand growth and what will work Retention, Creative, The ONE thing they have to nail down is the product. They need a killer operator who excels at hiring the right people to have a perfectly intertwined relationship with everything above, Then all these partners have to do is spin off a team to manage 1-2 products/brands and they get all the benefits without leaving their zone of genius. I can see this shifting a large part of how brands are built. A ton of elites on here are already doing this, and more and more are following the same path. Will be an interesting trend to watch over the next few years.

Happy Friday. soundcloud.com/sara-landry-dj…

@iamshackelford Where in London? Only got back from the UK a few weeks ago. LOVED LONDON.

Our final stop of the trip ended in London talking with some awesome EU blokes. Europe needs more and more events. The US audience just bitches about dinners and meet ups and this side of the pond barely gets a few a year. Bunch of crybabies we are for having “too many events”

Achievements unlocked. Successfully planed, managed and implemented a digital transformation program for a 5MM Omni-channel B2B/B2B brand that ended up with an exit and happy investors . Here's to conquer the next brand ✌️ HMU if you have any questions. #ecommerce

OK Computer, Radiohead 👌

Wow six weeks in Europe went quick. Image for jealous (my own)

Theory + Application = knowledge and experience. People will pay for the pain.

@Shpigford To add more. It's a mammoth task for one person to do. It should have been done by a team, not one person. They've probably underestimated how much work, stressed TF out, spiraled, shut down and crawled into a hole. Fingers crossed you get the $$ back

tl;dr We paid a designer ~$70,000 to create some 14,000 stock market icons for us (think AAPL, VTI, SPY, etc). We've only received ~1,500 of them and he's now ghosting us. Buckle up...here's how that played out and where we're at now...

@Shpigford It sucks that he hasn't delivered his end but it does fall down to you both not checking work. Expensive lesson to learn. NEVER assume that someone is doing what they say they are.

@JamesIvings Good call! 16gb will be 🤌

@nt2subtle I got the 16gb version. 8gb was generally ok for me in the previous gen, so I just increased it a bit

It's time for new macbooks! 🍎 What's everyone buying these days?