Outposts

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Outposts

Outposts

@outposts_io

Personalize your web3 newsletter with your communites. Us on Farcaster: https://t.co/BDvjyaCDX6

📧 Tham gia Ekim 2021
75 Đang theo dõi2.3K Người theo dõi
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Outposts
Outposts@outposts_io·
📯 Rewards Update Hey Outposts community! We've got some important news to share about our rewards program. After careful consideration, we need to make some changes due to market conditions, technical problems and tax complications that make our current system unsustainable. What's changing: We'll be moving away from the current monthly rewards pool (based on digest reading and referrals) to a more sustainable approach. What's coming instead: We're excited to introduce a raffle system featuring exclusive Outposts-themed merch and swag! We think you'll love the new goodies we have planned. A sincere thank you to everyone who has participated in the program and helped Outposts grow. Your support means everything to us, and we're committed to continuing to build and improve your newsletter experience. We hope you'll keep enjoying your personalized digests to stay informed about the web3 world. More details on the new rewards program coming soon! Thanks for your understanding and continued support, The Outposts Team
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Outposts@outposts_io·
If you're reading this, then this is your reminder. Stop the scroll and get out there where life happens. Set up your personal digest for more digital freedom.
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Outposts@outposts_io·
In a world of so much notification noise. Your digest is where you can turn down the volume.
GIF
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Outposts@outposts_io·
@OwyssWerkin Gauging whether people here want to be reminded it's Tuesday and Friday when the digest comes out. For us, doing that feels boring and repetitive. It's why we stopped. Also don't want to get into news here, 'cause that is what the digest is for.
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Owyss
Owyss@OwyssWerkin·
@outposts_io You obsess over frequency. Your audience obsesses over quality.
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Outposts@outposts_io·
If we say it's Digest Tuesday, every Tuesday Is that annoying, boring, or both? Kinda feels like both this side.
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Outposts@outposts_io·
It's Monday. I have one question... Do you want to live your best life, on Tuesdays and Fridays? 'Cause if you do, you get yourself a Digest, from our bio, and break free.
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Outposts@outposts_io·
It so damn noisy out here. Come inside where it's nice and quite.
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Outposts@outposts_io·
@rossneilson yeah. it eventually moves fast if the value as add is solid
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Ross
Ross@rossneilson·
@outposts_io yeah. it slowly compounds. at first it’s slow until is not.
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Ross
Ross@rossneilson·
everyone wants growth. ngl, we do too. But that only happens when you actually put users first. not the buzzword version of "user-first." the real one. where you stay close to feedback where you care enough to keep it simple. so no to feature bloat. resist overbuilding. and focus on making things work. simply and reliably. real growth is someone showing up, doing something valuable, and coming back to do it again. so yeah, we want growth. but not the vanity kind. we want the kind that compounds. the kind that comes from earning trust. retention isn’t a metric you optimize for. it’s the result of being useful. of solving something real simple as that.
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Outposts
Outposts@outposts_io·
This is the basis of our whole existence. You need to take time off and unplug. Without it, you become useless. There's no easier way than with us. Plug us in so you can play.
Ross@rossneilson

you should never take time off. that’s if you want to eventually be bad at everything you do. felt like there were only two days this week, monday and friday. between traveling back to scotland to see family, and all the work we’re doing on specify, the whole thing flew by. but if there’s one thing you should know about me, it’s that i’m as serious about taking time off as i am about putting time in. you can’t operate at your peak if you never recover. full stop. it’s one of the core values. you have to disconnect to recharge. it puts what you’ve done into perspective and opens up a whole bunch of new possibilities. enjoy the weekend!

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YieldNest
YieldNest@YieldNestFi·
1/ 🚨 $ynRWAx is officially live now with a cap of $2MIL and a 12-month duration. Jump in early to maximize your earnings! Access real-world yield, on-chain and stable. Providing secured & uncorrelated yield through one liquid token. ynRWAx opens the door to auto-compounded USDC rewards from Australian curated real-world assets, offering full transparency, mortgage-backed security, and liquidity. Offering a fully audited and secured stable ~11% APY. Perfect to battle market volatility. ⭐️ These duration-based products mark a new frontier in DeFi, blending stability and innovation. 🧵 Keep reading to learn how it works.
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Ross
Ross@rossneilson·
If you’re in web3 growth or marketing you’ve run campaigns that “performed well”. On every metric: high engagement, high CTRs and lots of all around buzz. But were there new users, revenue, retention and profit? This is the problem with performance marketing in web3 these days. Vanity metrics without the ability to assign or track actual data moving the needle. We copy the mechanics from web2, but ignore the fact that user behavior is completely different. We’ve used limited cookies. Guess-work profiles and no consistent click-to-conversion flow. How much longer are we going to be be tracking the things don’t matter and ignoring the elephant in the room? Wallets as user profiles and onchain data as growth metrics.
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wayne 🦇🔊
wayne 🦇🔊@whatt4·
gm gm, no secret which season i luv
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Ross
Ross@rossneilson·
Wife's happy with me today. It's been a rough two weeks. Calls bleeding late into the night. Same clothes, different days. But we shipped. So today I changed my shirt. Cleaned the house. Cooked dinner. Balance, restored. In full post-ship recovery mode.
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Ross
Ross@rossneilson·
Looking forward to some of the boring stuff this week. Updating docs. Tightening internal process. The kind of work that doesn’t move the needle, But makes things flow smoother. Spent a solid two weeks deep in the code. Totally worth it. Confident Specify now working the way we intended. And the data’s clean and reliable. Something you can actually build a business on. Feels good to feel good.
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Ross
Ross@rossneilson·
Vanity metrics are everywhere. Impressions, likes, reposts are all great for exposure. But how do you know what’s actually working? And if even it’s working at all? Was it a new user? An airdrop farmer? Someone who was already coming anyway? Attribution in web3 is hard. And now that teams are expected to tie spend to outcomes like retention or revenue, I’m not so sure “hard” is going to cut it as an excuse. The real problem: most of the data isn’t verifiable. And if it’s not verifiable, it’s not reliable. But we still keep spending. Still keep throwing money at the wall and hoping something sticks.
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Specify
Specify@specify_sh·
chance are, if you're in web3 marketing, you are the marketing department. this one's for you! 👇 a metric that costs nothing until it happens and when it does, you're happy to pay added bonus: looks real nice on those quarterly reports
Ross@rossneilson

We’re calling it. Cost per Transaction (CPTx) is the CPA of web3. And the new growth standard for marketers and growth experts. For the longest time, teams in web3 have been reporting impressions, likes, profile visits, and even wallets connected. That works for surface-level tracking, but it makes it hard for anyone to know what’s actually working, or what to optimize for. We think there should be one baseline rule: If a user didn’t do something valuable onchain, it doesn’t count. Everything else is noise. It’s a clean, verifiable data point that shows three things: One: is the user real, or a farmer? Two: did they add value during the interaction? Three: did this transaction happen because of the campaign or not? Clicks can’t tell you that in web3. But if you track it right, onchain attribution can. That's why CPTx is more than a metric. It’s a payment model. Advertisers decide what a real conversion is worth to them. We handle everything else, from targeting to conversion. No guessing. No hoping. Just performance. Only charging when it works We take on the risk. CPTx is how we cut through the noise. It ties spend to outcomes. And it gives growth teams a standard that actually makes sense in web3. Let’s stop pretending impressions are impact. Let’s measure what matters.

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Ross
Ross@rossneilson·
We’re calling it. Cost per Transaction (CPTx) is the CPA of web3. And the new growth standard for marketers and growth experts. For the longest time, teams in web3 have been reporting impressions, likes, profile visits, and even wallets connected. That works for surface-level tracking, but it makes it hard for anyone to know what’s actually working, or what to optimize for. We think there should be one baseline rule: If a user didn’t do something valuable onchain, it doesn’t count. Everything else is noise. It’s a clean, verifiable data point that shows three things: One: is the user real, or a farmer? Two: did they add value during the interaction? Three: did this transaction happen because of the campaign or not? Clicks can’t tell you that in web3. But if you track it right, onchain attribution can. That's why CPTx is more than a metric. It’s a payment model. Advertisers decide what a real conversion is worth to them. We handle everything else, from targeting to conversion. No guessing. No hoping. Just performance. Only charging when it works We take on the risk. CPTx is how we cut through the noise. It ties spend to outcomes. And it gives growth teams a standard that actually makes sense in web3. Let’s stop pretending impressions are impact. Let’s measure what matters.
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cinesius.eth
cinesius.eth@cinesiusss·
Cyber or Ambirecar?
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