
Thanks, New York. Dinner brought to you by @permanent. So good seeing everyone, truly a special crowd. Food was good, too.
PERMANENT©
12 posts

@permanent
A design culture studio. For all inquiries email [email protected]

Thanks, New York. Dinner brought to you by @permanent. So good seeing everyone, truly a special crowd. Food was good, too.

Two years since starting @permanent. Exciting times. We’ll be in NY (March 1-7), SF (9-17 March), and LA (19-24 March) to meet our founders and friends and would love to meet some of you, too. In each city, we’ll be hosting an intimate dinner for designers. Limited seats, but we’d love to have you.




Some personal news: I joined @permanent earlier this month 🖤 I’ve been following @niclasernst since his Attio days in 2020. Two years ago, he (and @leonguaiana) helped me land my role at V7. One year ago, he launched Permanent. Permanent isn’t just another design subscription studio. It lays the design foundations for the next generation of design-led startups, building not just products, but companies designers want to be part of. At V7, I saw the shift that happens when design takes the lead. Brand, web, keynotes, product, all aligned. So when Niclas pitched me the studio’s vision, I was sold. Excited to be working with incredible designers (and for the first time, I’m not the youngest in the company lol)

Some personal news: I joined @permanent earlier this month 🖤 I’ve been following @niclasernst since his Attio days in 2020. Two years ago, he (and @leonguaiana) helped me land my role at V7. One year ago, he launched Permanent. Permanent isn’t just another design subscription studio. It lays the design foundations for the next generation of design-led startups, building not just products, but companies designers want to be part of. At V7, I saw the shift that happens when design takes the lead. Brand, web, keynotes, product, all aligned. So when Niclas pitched me the studio’s vision, I was sold. Excited to be working with incredible designers (and for the first time, I’m not the youngest in the company lol)



video is finally going out today, here are some of my favorite frames from it: ended up spending way more time than I initially thought but the result was definitely worth it.




It’s time. For the past year, we’ve been working closely with founders again. Completely under the radar. Defining our new approach to bringing design-sensible companies to the world. The kind of companies that are worth idolising. Building a design-sensible company requires something more. We’re a design culture studio as much as we we are a design partner. We run a deliberately small practice, indexing on what we believe to be the most important competitive advantage in startups today: Intuition and taste.

