




𝑷𝒉𝒆𝒍𝒍𝒊𝒑𝒆
83.4K posts

@phellipe
Art Director & Developer who loves record and color films 📹






Piano skirt

why the fuck meta employees watching videos their users are taking

A super simple letter-tracking cheatsheet for junior designers. Bookmark it now, escape junior design mode later. Rule 1: All-caps text needs to breathe. Caps-to-caps text is geometrically honest and optically brutal. When you remove ascenders and descenders, every letter becomes the same-height block. If you set labels like START NOW or SUBMIT on buttons — or eyebrow text (the small label above a headline) — with default tracking, they almost always look cramped and nervous. Rule of thumb: For any small all-caps text, loosen tracking by +5% to +10% ≈ +0.05em to +0.1em (or +50 to +100 in “tracking units”). Rule 2: The bigger the type, the looser it looks At large sizes, white space starts to dominate perception. Counters inflate. Gaps feel wider. Headlines and wordmarks start to look like they’re slowly dissolving. Rule of thumb: Above ~48pt, tighten tracking by –1% to –3% ≈ –0.01em to –0.03em (or –10 to –30 in “tracking units”) These numbers are not laws. Your eye is still the judge. But they’re very good starting coordinates. (btw, I built this whole layout in @framer — making Working Notes interactive is dangerously fun)

PESQUISA ATLAS - POSIÇÃO POLÍTICA ✓População em geral Esquerda: 40% Direita: 42% Centro: 3% Sem ideologia: 16% ✓GERAÇÃO Z Esquerda: 31% Direita: 52% ✓MILLENNIALS Esquerda: 27% Direita: 51% ✓GERAÇÃO X Esquerda: 52% Direita: 34% ✓BABY BOOMERS Esquerda: 57% Direita: 25%


e é assim que a gente vê que a megalomania pernambucana de ser "a coisa mais X da américa latina" não é nem um pouco recente