Donabel Santos

Wow. 😭 Thank you so much #Data24 @tableau #tableau #datafam #tc24 #Vizzie

Comparing yourself to others is a losing game. The only person you should compare yourself to is your past self. - Are you growing? - Learning? - Becoming a better version of yourself? That's the only progress that matters.

Your failures are part of your brand too. Share your mistakes. Document your learning. Be open about your growth. In a field obsessed with perfection, your honesty and vulnerability will be refreshing—and remembered.

Quick tip: When dealing with huge numbers, make them relatable. Instead of "company saved $10 million," try "saved $50 for every employee." People grasp personal scales better than abstract millions. Your data suddenly becomes a story they can connect with.

3/ It's not about being the best. It's about showing up consistently and sharing your journey. Your unique voice will emerge through practice.

2/ Choose a topic you're passionate about. Commit to: - Sharing one insight weekly - Writing one article monthly - Speaking at one event quarterly

1/ Building a personal brand in data? Start with consistency, not perfection.

4/ But remember: With great power comes great responsibility. Use anchoring to clarify, not to manipulate.

3/ By providing a reference point (the anchor), you give context that makes your number more impactful.

1/ The "anchoring effect" isn't just for retail prices. It's a powerful tool in data presentation too.

4/ Remember: Impact is your real deliverable, not insights. How are you measuring your real effectiveness?

3/ The fix: - Start with the business question, not the data - Provide clear, feasible next steps - Translate data speak into business impact - Build relationships, not just reports

1/ Why your insights might be gathering dust: Here's a reality check

4/ Remember: You're not just presenting data. You're navigating human nature. How are you accounting for the human element in your analysis?

3/ Your strategy: - Build relationships, not just reports - Understand the political landscape - Respect experience while offering new perspectives - Make change feel safe and beneficial

1/ The myth of the data-driven decision: Why insights often fall flat

4/ But here's the thing: These challenges are your opportunity to shine. Learn to navigate them with grace and humor. Remember to pack your sense of humor along with your statistical and data know-how. You've got this.

3/ Expectation: Ample time for thorough analysis and model validation Reality: "We need this by EOD for the board meeting" Expectation: Cutting-edge tools and technologies Reality: "We use Excel here. No, not that version. The older one."

1/ The data analyst's field guide to the wild: Expectation: Clearly labeled datasets with comprehensive data dictionaries Reality: "Ask Bob in accounting, he made this spreadsheet in 2003"