Formative

📣 Today we’re unveiling a new look for Formative. The world of marketing and communications has transformed beyond recognition. We remain dynamic brand storytellers with a focus on high quality b2b marketing - but we are more than content creators. formativecontent.com

Time for a ‘creative confidence’ boost? The #B2B communications and marketing landscape is becoming bolder, brighter and more innovative. Senior Content Strategist James Fell explores the latest developments – and why it’s a great time for a social audit. formativecontent.com/from-corporate…

Meet Joel Wilson, our new Deputy Head of Social & Insights! 👋 Outside of staying in tune with all things social, you can find him producing music 🎧 Joel's been collecting records and DJ'ing in different parts of the world over the last 10 years! Welcome to the team, Joel!

As promised, legacy blue ticks disappeared from Twitter yesterday – making accounts of the likes of Beyoncé and Ronaldo appear “unverified”. Checkmarks are now a paid-for perk - is it one you should invest in? Our Social Coordinator Meg Jones explores: formativecontent.com/should-you-pay…

Eid Mubarak to all our partners, colleagues and friends around the world! We wish you and your loved ones health and happiness at this special time. #EidMubarak

ICYMI: Our Social Media Coordinator Tom has been giving us the lowdown on his experience as a Digital Marketing Apprentice, studying at @LSBU and working with us! Give it a read: formativecontent.com/my-life-as-a-d…

Happy Easter! 🐣 Wishing you a bright and cheerful day, from everyone at Formative Content.

We’re joining forces with 17,000 companies around the world to make business more sustainable 🌎♻️ That’s because Formative Content is now part of the UN Global Compact – the world’s biggest corporate sustainability initiative 🌱💚 Learn more here: formativecontent.com/building-on-su…

A conversation on a car journey kicked things off for our first Digital Marketing Apprentice, Tom Crowfoot - who is now a fully-fledged member of the Formative team after graduating last year. We caught up with him to find out more about his experience: formativecontent.com/my-life-as-a-d…

Some of the team got together yesterday at our London workspace in King's Cross to share ideas, collaborate on projects and enjoy an after-work drink or two! ✨ We're a hybrid-working business, but we know the value of regular meetups to boost productivity and our wellbeing 🧠

From everyone here at Formative Content, Ramadan Kareem to all those observing the holy month ✨

We're live on the ground this week at the #IIGSummit in Berlin! The team flew out for a few days with our client, making videos and other social assets to share from infrastructure’s leaders and more. Get in touch about our live event coverage: alex.gray@formativecontent.com

LinkedIn is adding #AI functions to help users write profile summaries and more. As AI-generated content floods the web, what will stand out above the noise? We believe human-led creativity and #storytelling will prevail. theverge.com/2023/3/15/2364… #generativeai #ChatGPT

It's #IWD2023! We marked it by asking men and women across Formative to tell us about the women who inspire them. We think it’s important to engage everyone in conversations about equality. Deputy Head of Editorial Emma Charlton explains: formativecontent.com/three-things-w… #embracingequity

Anonymising CVs ❓ Transparent pay gap data 💎 Sharing our experiences and cultures 💬 Just some of the ways we prioritise Diversity, Equity and Inclusion (DEI). DEI isn't just something we do - it's baked into our culture: formativecontent.com/formatives-app…

There are important conversations to be had around how to use #AI responsibly. More and more organisations are sharing statements like this one from LinkedIn. What would you add to the list? blog.linkedin.com/2023/february/…

How do you stop the scroll on LinkedIn? Our Social & Insights team keep us on top of the latest trends and are constantly analysing audience patterns for our clients to help us create captivating content. Here are 5 vital tips for B2B marketers in 2023: formativecontent.com/5-things-to-kn…

We all know by now that #GenerativeAI tools have staggering potential. But how should we be approaching folding them into content workflow? See what our CEO, @g_flashman and Head of Visuals, Alex Martin have to say: formativecontent.com/generative-ai-…

.@Google has introduced its newest AI offering to the market. Bard was released to select testers and claims to distil even the most complex of topics into simple language. AI is a world of possibility, but when it comes to #trust, you still need people. blog.google/technology/ai/…

If we had to pick one of the key challenges for corporate communicators that came out of #wef23 in Davos last month, it's the challenge of telling our truth. What do we mean by that? CEO @g_flashman explains: formativecontent.com/5-insights-fro…