Kevin Smartt, CEO of TXB

A great convenience store location isn’t just about traffic counts. It’s about the community around it. At TXB we look for towns where relationships matter and people rely on local businesses every day.

Retail can get complicated fast. New products, tech, and promotions add up quickly. But I’ve learned simplicity wins. Customers want clean stores, friendly people, great food, and fast service. The challenge is doing the basics exceptionally well.

Convenience retail has evolved. Customers want food that’s quick, fresh, and high quality. At TXB we believe convenience should never mean settling for less. If we wouldn’t serve it to our families, it doesn’t belong in our stores.

Opening a new TXB store takes months, even years of planning. Site selection, construction, hiring, training, stocking shelves. But the most important ingredient is the team. A building becomes a great store when the right people bring it to life.

Congrats to our TXB team in Three Rivers for being named Business of the Month by the @ThreeRiversCofC. Proud of Store Manager Lorin Richardson and the team for showing what it means to be a good neighbor and serve the community every day. southtexasnews.com/the_progress/t…

Nathan’s TXB story started as a high school cashier in Bonham more than 20 years ago. Today he is our HR Director, building a workplace that feels like home and creating training programs that help entry level team members grow into leaders. Proud to have him on our team.

Big things are happening at TXB. We recently revamped our Laredo store with the updated TXB look and feel. We're excited to see how our team in South Texas will Leave 'Em Better in 2026!

Fresh, made in store food is a big part of what makes TXB different. We keep the favorites like chicken tenders and tacos consistent because trust matters, but we are always testing new options too. If it delivers on taste and guests love it, we scale it.

At TXB, private label can’t feel like the cheaper option. It has to earn our name. We start with what guests love, source with trusted partners, and keep quality control non-negotiable. Private label should feel like an upgrade.

At TXB, authenticity, Texas hospitality, and integrity are not just words, they are how we operate. It shows up in how we listen, how we serve guests, how we keep standards high, and how we do the right thing even when it is hard. The small moments build trust.

Heart Health Month is a reminder that small choices add up. At TXB, we work to make it easier to grab better for you options, from lighter snacks to fresh choices. Convenience should never mean compromising on your health.

Our culture is simple but intentional: be authentic, be hospitable, and act with integrity. From day one at TXB, we’ve worked to create a place where people feel proud to wear the logo, share ideas, grow, and make a difference in their community.

Supporting @TexasCASA is one of the most meaningful commitments we have at TXB. CASA advocates stand up for children in foster care and make sure they are seen, heard, and protected. I’m proud TXB has donated over $1 million to support that mission.

Big news for TXB! We’ve been named the 2026 Gold Medal winner for overall Foodservice Innovator of the Year by Convenience Store News. Proud of our team for raising the bar on quality, service, and innovation every day.

Proud to see our very own Joe Clark named as a finalist for Category Manager of the Year. His dedication, insight, and care for our guests truly show in his work. Well-deserved recognition!

Five years into our rebrand, TXB has been truly transformed. It gave us a clearer story, elevated our food program, modernized our stores, and helped us attract great talent. We’re proud to be a food brand that also sells fuel, and we're so excited about what’s ahead.

There are nearly 700,000 miles of roads in Texas, and keeping our stores connected across that distance takes planning, teamwork, and heart. From the Northern Plains region to the Valley, TXB works hard to make every stop feel like home.

Honored and grateful to be inducted into the @CStoreNews_ Hall of Fame. This recognition belongs to the incredible team at TXB and everyone who’s lived out our belief to Leave ’Em Better every day. Thank you for being part of the journey.

At TXB, it's the details in our store design that make the difference.

Starting the year off right with a little reminder of why we work so hard to #LeaveEmBetter. Happy New Year to all!