Blake

raw reality of building an ecom brand spent 1.5 years building a brand i launched 7 days ago. put a year into r&d - took 5 samples to get final product. the best formula on the market serving a 1.4 billion dollar industry. top-notch ugc, landing page, packaging design, etc. day 1 of launch - no sales day 7- still no sales the product is too ahead of its time and the audience is too cold and uninformed to confidently incorporate this into their daily routine. i couldn't sleep at night for a year thinking about the possibilities of this brand and we are 10 days in, about $500 in ad spend, but not a single sale. the $100 cpms in us don't help either lol. atc's are slowly picking up though and the first sale will come this week. the budget is still fairly low, just $50 daily. it's discouraging, but i'm going harder than ever. i spent so much time and money putting the product first, so i have no doubt we will build a loyal customer base of thousands of users. this is an ltv and rcr play - once that first customer gets this product in hand they are never going back to other alternatives. to summarize, good things take time. people love to flaunt the good days, but very few talk about the raw reality of ecom and building a proprietary brand. onward and upward. can't wait to quote this a year from now.

Real ones remember the epacket days

I'm looking to bring on an AI growth engineer for my e-commerce brands. Landing page generation Creative ideation - research - scripts - pipelines Ad account KPI monitoring And most likely a million other things, lol. Full-time hire. If you're offshore and interested, DM me with your portfolio or background.

@bowtiedblock I'd highly recommend getting a 3PL asap. You need to be pulling bigger levers then fulfillment. I had a private label brand probably 5 years ago that ultimately fizzled off cause I spent too much time on fulfillment and not in the business itself.

I now know why people recommend using a 3PL from the start…

the background audio is just as impressive 👀

@paulhan_23 Shopify payments

What’s the best payment processor for MRR stores? No black hat bullshit.

SELL LIGHT PRODUCTS One of my stores has fairly heavy products, which makes it a logistical headache. I just checked my carrier fees for 2025 and almost threw up.

who is crushing it with OG tiktok ads running traffic to shopify? (not TikTok shop) would love to pay for a consultation, dm me.

@wesstaa21 So true, my best friend is an electrician. There is something refreshing about surrounding yourself with non business owners/online money guys in your free time.

As you achieve any level of success… There is something special about having very normal everyday people in your life. The childhood friend who’s still a degen, the electrician, the plumber. They love you for you and always will. The friends that will still chirp you and talk shit no matter what you achieve. Hang on to these people and make sure you take care of them if you are blessed enough to do it.

Here's something that can help big time in seasonal or sale periods: Change your main product photo, making it offer-oriented and having the words "Black Friday Sale" in it. This CVR is literally 99% new customers.

The longer I’m in ecom, the more I realize how insane our skill stack actually is. Media buying. CRO. Creative systems/iteration. Landing pages. Retention. Email/SMS. Lean ops. You’re forced to learn everything or your business could die. And lately I keep asking myself: What happens if you take that skillset into a service business? Because acquisition-wise… The gap between an ecom operator and a service operator is NIGHT AND DAY. I’ve seen ecom people pivot and become top 1% in completely different industries very quickly. And the kicker? They’re not stuck banging their head against the wall for 15% margins anymore. I’m staying in ecom forever. But I’m curious about building something on the side. It doesn't have to be HVAC, plumbing, or anything like that. It can be as simple as group dog trainings or niche services with a lot of money in them. If you’ve made this pivot, I'm curious to hear your thoughts. Am I the only one who's thought about this?

@wifigery dm

does anyone know any cracked packaging designer?

@Anvartis1ng @Touseefcopy @Touseefcopy dm

Years ago, I ordered a pair of pants from a brand called Birddogs. To my surprise, they threw in a free t-shirt with my order. The shirt probably cost them $2–3 to make… But it left a massive impression on me. I’ll never forget that unboxing. It felt personal, unexpected, and thoughtful. I ended up going back and spending a few hundred more dollars with them. All because of a $3 shirt. Most brands add “free gifts” in their offer. But the real power comes when it’s unexpected. If you run a brand with repeat customers, try this: Find a high perceived-value item under $1 (Alibaba, low MOQ) Make it branded so it stays top-of-mind Add a packaging card from the founder saying it’s a gift of appreciation. This is a tiny gesture with a massive LTV impact.

@OwenMartinetti @SnoozyGummy @chrisabbenda 🚀 great stuff Owen

September DTC momentum for @SnoozyGummy 🛒 DTC order revenue: $477,539 up 8.4% MoM 📈 ROAS: 2.90 (+17.4%) 🌱 NC-ROAS: 1.04 (+31.6%) 💸 Ad spend: $164,672 (↓7.7%) Efficient growth + stronger new customer performance Full September DTC sales breakdown coming soon 👀

@wifigery Just create a 2nd page. Could be another brand page or a stealth/theme page that isn't directly named after your brand.

I have an ad limit of 250 active ads for my fb page, how do big brands deal with that? has anyone faced the same issue?

@vilobatirkedis @matthucius Shesh! Great work on this

Mock custom quiz funnel + offer page for Spacegoods @matthucius Each quiz question/step has to validate the problem the customer is experiencing Every 3-4 questions, little "reinforcement" steps help completion rate With all the answers at the end, you have the data you need to build a "grand slam" offer that feels tailored to the customer

@asterbial_22 @danikennyi I was thinking the same thing 🤣

@danikennyi HOW DO PEOPLE BELIEVE THIS BS

This brand makes just $9,000 a month And sold for $87,000 5x monthly profit in the bank in under 30 days Hundreds of people exit their brand every month From $10k/month to $1M/month+ Most don’t even know this is possible Comment “EXIT” and I’ll send you the info (Must be following)

@itsjamiehudson great post

the rarest thing in all of ecommerce - is finding a product that solves a real problem, or that people really love, align with and want to buy again and tell their friends about... why is it so rare? because if it was obvious mega corporations in the industry would have already done it if they thought it had legs your opportunity is spotting those things that have potential that the big dogs overlook learning to spot them is how you get really rich the screenshot is one of my brands I started 2 years ago in the "health drinks" "coffee alternatives" space comparing to the competition, my real reviews are way the fuck better than everyone else by quite the magnitude which means - it has infinite upside and shows me people like my thing a lot the other guys are all smoke and mirrors and making profits on recurring billing or avoiding chargebacks and remarketing to get people to buy more or try other shit in this space great marketing, more sales and in reality a product that is not even good but people will even swear by because they were brainwashed its fagazi if you blind taste tested their shit vs my shit in this example, mine would win the reviews do not lie, and most bigger brands actively fake and farm reviews or hide them look for this product that gets feedback like this, and you know you have something to focus on you know there is something that everyone wants, you can supply, and then try to do it better than anyone else its REALLY rare to find products with reviews like this that are not fake its rare to find any new product that people love and want to incorporate into their life you need something special when you find it, do not let it go, nurture and build it until you meet you goal or decide to move on and pass the product to someone else via an exit its the #1 thing that should sound the alarms when you see it that you have a BANGER if a product for example is over 4.5 on Amazon, its good shit most fail to break 4 out of 5 without faking it quality product and offer that solves a problem in a niche that has existed and will always exist = evergreen business for health, wellness, supplements - maybe your thing tastes better, maybe its more fun, maybe it has a story about giving back to a group of people that connects with the world ideally it has all it must do something, placebo is bullshit (works but I wont sell placebos) hero´s story, origin story and pain of the hero, struggle, then discovery of a unique solution (ancient amazonian root bark they used to cure anxiety for 1000s of years) that actually works great packaging results testimonials great branding, name, design cool ads that explain the story I do not think Meta ads will be the key to growing these businesses forever, it cant eventually, the products that actually work will win, transparency will become a real thing AI ads will be labeled as AI, maybe even UGC with actors will have to be labeled and real testimonials will dominate find something with heart, that helps people and make it dope with awesome marketing, and invest in positioning yourself as #1 in educational content in ads in pages in product design and quality in customer service you are #1 special idea like this away from changing your life

@jameshyujinlee @mirandaakins Sent you a text on WhatsApp James. Happy to share what I've seen working well.

@mirandaakins Do static ads work on Snapchat? Or slideshow or GIFs ads? We run mostly statics, motions, and slideshow ads.

Snapchat is really crushing for us I’m hyped for what Q4 is going to look like for us!

anyone have good freelancers for advertorial/listicle animations? I've tried fiverr and upwork, but haven't found anyone great.